Periodic Reporting for period 1 - Green Drop (New Digital Pigment Printing System for every Surface, for every Industry, faster, with less energy requirements and with no water needs)
Periodo di rendicontazione: 2019-05-01 al 2019-08-31
Digital textile printing (DTP) was developed in the early 90’s and up to now it has provided many advantages compared to traditional textile printing (TTP) as the ability to print on both synthetic and natural fibres, high quality printing, high production speeds and reduction on resources as water and energy. DTP presents many opportunities to change the dynamics as well as the business models of the reference markets by the reproduction of complex designs very rich in both patterns and colours, reduction in production time from design creation to printing and environmental and economic sustainability. Nevertheless, DTP only represents the 2-3% of the global printing textile market due to its higher costs compared to TTP in industrial production.
In this context, the objective of GreenDrop is to develop a no-water one-step digital textile printing process applicable to all kind of textiles in order to reduce the costs of digital textile printing towards the replacement of traditional textile printing as well as to reduce the water consumption to zero (TTP consumes 50-60 litres of water per meter).
This section should include information on:
What is the problem/issue being addressed?
Why is it important for society?
What are the overall objectives?
In this context, the objective of GreenDrop is to develop a no-water one-step digital textile printing process applicable to all kind of textiles in order to reduce the costs of digital textile printing towards the replacement of traditional textile printing as well as to reduce the water consumption to zero (TTP consumes 50-60 litres of water per meter).
This section should include information on:
What is the problem/issue being addressed?
Why is it important for society?
What are the overall objectives?
In the technical viability plan we defined a complete project to implement the required technological upgrades like the development of the Ink and machinery, pre and post-treatments. In our commercialization plan: we carried out an in-depth analysis of the digital printing market and defined the most suitable IP protection and key activities to reach the go-to-market. In the financial feasibility study we perform a financial study with three different scenarios for the first 5 years of the commercialization.
As a result of the feasibility study we estimated a project with a total duration of 24 months and a budget of ca. €1.05M to bring the product to market launch.
The result of our market study came to the result of a total addressable market TAM as the total EU textile market which demands new innovations in the scope of digital textile printing market comprising 171,072 companies with a market value of €178B, a serviceable available market, SAM of about 3421 companies and €3.6B market value and a Serviceable Obtainable Market (SOM) of 47 companies and €48.7M market value.
Our Freedom-to-Operate analysis came to the result that we do not infringe any intellectual property rights. We defined an IP strategy and updated our Commercialization plan to launch GreeDrop by 2021.
The financial feasibility study comes up with a solid forecast for 5 years.
The result of our market study came to the result of a total addressable market TAM as the total EU textile market which demands new innovations in the scope of digital textile printing market comprising 171,072 companies with a market value of €178B, a serviceable available market, SAM of about 3421 companies and €3.6B market value and a Serviceable Obtainable Market (SOM) of 47 companies and €48.7M market value.
Our Freedom-to-Operate analysis came to the result that we do not infringe any intellectual property rights. We defined an IP strategy and updated our Commercialization plan to launch GreeDrop by 2021.
The financial feasibility study comes up with a solid forecast for 5 years.