Auto-Producing TV Broadcasting System for Sport Events

Project Information

Keemotion

Grant agreement ID: 867344

DOI

10.3030/867344

Project closed

EC signature date 29 May 2019

Start date 1 May 2019

End date 31 August 2019

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

KEEMOTION
Belgium

Periodic Reporting for period 1 - Keemotion (Auto-Producing TV Broadcasting System for Sport Events)

Reporting period: 2019-05-01 to 2019-08-31

Summary of the context and overall objectives of the project

Broadcast media is going through a defining change in viewership habits. Over-the-top (OTT) and streaming services are supplanting traditional linear television because of the public’s increasing demand for content. They want on-demand and quickly accessible videos whenever they choose and on the platform they prefer, including for sports. Grassroot sports leagues are also tapping into this paradigm shift, they are looking for ways to bring their games to their fans. Not only will this increase fan-team engagement, but it will also enable added revenue streams that were previously not available to them. For that, Keemotion has developed an automated and unmanned video sports production system to satisfy the need for cost-effective and professional quality production systems. Smaller 2nd and 3rd tier sports leagues will be able to broadcast their games through streaming online portals such as OTTs and social media platforms, thereby creating value for their content and increasing the value of their team and league.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

During the Feasibility Study, we have established the technical work that is necessary in order to bring our Keemotion system to TRL9. For that, we have defined a Work Plan, which is the basis of our EIC Accelerator project, and has allowed us to identify the required personnel resources, equipment and materials. We have also conducted thorough analysis of the Broadcasting market, the Sports Industry, the Sports Media Rights and the Betting markets, as well as defined our technical, commercial and financial risks. We have identified and analyzed our competition, and also conducted a Freedom to Operate assessment to confirm that we no IP conflicts.
We have also established the budget and funding requirements we will need for our EIC Accelerator project, and defined our financial projections for the first 5-year post Accelerator period.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Keemotion has designed and created an automated and unmanned sports video production system to allow grassroot leagues to create content and broadcast their games, despite not having broadcasting deals. Our cost-effective and professional quality solution will create increased fan engagement and growth for a leagues’ value, generating revenue opportunities through subscription fees, advertisement and sponsorship prospects. We will have a market-ready product by 2022 as we project a cumulative profit of over €180 million through the first 5 years of commercialization, and an expansion throughout Europe and the USA.

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