Periodic Reporting for period 1 - AIM (Commercializing the world’s leading platform for influencer-driven commerce)
Período documentado: 2019-06-01 hasta 2019-11-30
APPRL was founded to fulfil the unmet need for an intelligent and data-driven influencer marketing platform. We do it by building a global, self-service marketplace between e-commerce brands and influencers driven by technology and data, to replace today’s abundance of local, low-tech influencer middlemen (such as influencer agencies). We believe the future of media is marketing via people, but today’s influencer marketing is too much like traditional advertising where brands are paying fixed prices for media space with low transparency, scalability and substandard tracking that is not able to measure ROI.
Working with external content partners and influencers is increasingly becoming a core competence for any online brand to be successful. APPRL’s platform offers e-commerce brands a powerful self-service performance based influencer marketing tool with a unique tracking solution that is able to track end-to-end sales through proprietary 1st hand data, enabling brands to calculate real ROI on their influencer marketing spend."
The feasibility study, including the feedback collected from exploitation and dissemination activities, confirmed that APPRL’s platform, especially with an added SaaS business model, demonstrates strong technical and commercial viability.