Project description DEENESFRITPL Advanced twinning methodology for SMEs To strengthen innovation of SMEs at local and international level, novel strategies are necessary. Four innovation agencies want to upgrade management and create best options for effective participation of innovative SMEs in partnerships and collaborations. The EU-funded TargetSME project aims to support the creation of a valuable document that will include newly designed patterns for communication, branding and marketing adopted for this reason by agencies. The four agencies will join peer-learning activities using advanced twinning and methodology. Together they will formulate best practices and strengthen centres position as efficient supporting organisations. They will help to create friendly ecosystems supporting competitiveness and cooperation among innovative SMEs in the markets. Show the project objective Hide the project objective Objective The main project’s aim is to enhance the agencies’ management efficiency in the field of seeking the ways how to attract innovative SMEs by using emerging communication and marketing tools and facilitating interaction and partnerships with various actors of innovation ecosystem.Four innovation agencies involved in the project will work using twinning+ methodology in order to create valuable Design Options Paper regarding communication, branding and marketing strategy for strengthening the position of innovation centres on the national as well as on the international arena as a high value added business support organisations. The solutions developed in the paper will be implemented in the agencies as new or improved programmes based on these given approaches. The result of peer learning activities within the project will be developing an effective approach to identify new topics in the field of communication, find the attractive methods od engaging inovative SMEs and put them into practice. It involves designing the whole proactive marketing process from the identification of the target group, marketing channels and campaigns, attractive offer, diagnostics of individual needs, consequent support delivery and follow up of the process till key performance indicators. The results of the project will be communicated to regional and national authorities as the topic of reaching the right SMEs is very common with regard to efficiency of policies aiming to enhance SMEs competitiveness, especially their growth on national and international markets as well as their engagement in innovation processes. Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.2.3.2.2. - Enhancing the innovation capacity of SMEs Topic(s) INNOSUP-05-2018-2020 - Peer learning of innovation agencies Call for proposal H2020-INNOSUP-2018-2020 See other projects for this call Sub call H2020-INNOSUP-2018-2019-05 Funding Scheme CSA - Coordination and support action Coordinator FUNDACJA UNIWERSYTETU IM ADAMA MICKIEWICZA W POZNANIU Net EU contribution € 50 000,00 Address Rubiez 46 61-612 Poznan Poland See on map Region Makroregion północno-zachodni Wielkopolskie Miasto Poznań Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 Participants (3) Sort alphabetically Sort by Net EU contribution Expand all Collapse all VIESOJI ISTAIGA KAUNO MOKSLO IR TECHNOLOGIJU PARKAS Lithuania Net EU contribution € 0,00 Address K petrausko gatve 26 44156 Kaunas See on map Region Lietuva Vidurio ir vakarų Lietuvos regionas Kauno apskritis Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 SIHTASUTUS TALLINNA TEADUSPARK TEHNOPOL Estonia Net EU contribution € 0,00 Address Teadusparagi 6/1 12618 Tallinn See on map Region Eesti Eesti Põhja-Eesti Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00 PARQUE TECNOLOGICO DE ANDALUCIA SA-PTA Spain Net EU contribution € 0,00 Address Calle marie curie 35 29590 Malaga See on map Region Sur Andalucía Málaga Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 0,00
