Project description
Advanced twinning methodology for SMEs
To strengthen innovation of SMEs at local and international level, novel strategies are necessary. Four innovation agencies want to upgrade management and create best options for effective participation of innovative SMEs in partnerships and collaborations. The EU-funded TargetSME project aims to support the creation of a valuable document that will include newly designed patterns for communication, branding and marketing adopted for this reason by agencies. The four agencies will join peer-learning activities using advanced twinning and methodology. Together they will formulate best practices and strengthen centres position as efficient supporting organisations. They will help to create friendly ecosystems supporting competitiveness and cooperation among innovative SMEs in the markets.
Objective
The main project’s aim is to enhance the agencies’ management efficiency in the field of seeking the ways how to attract innovative SMEs by using emerging communication and marketing tools and facilitating interaction and partnerships with various actors of innovation ecosystem.
Four innovation agencies involved in the project will work using twinning+ methodology in order to create valuable Design Options Paper regarding communication, branding and marketing strategy for strengthening the position of innovation centres on the national as well as on the international arena as a high value added business support organisations. The solutions developed in the paper will be implemented in the agencies as new or improved programmes based on these given approaches.
The result of peer learning activities within the project will be developing an effective approach to identify new topics in the field of communication, find the attractive methods od engaging inovative SMEs and put them into practice. It involves designing the whole proactive marketing process from the identification of the target group, marketing channels and campaigns, attractive offer, diagnostics of individual needs, consequent support delivery and follow up of the process till key performance indicators.
The results of the project will be communicated to regional and national authorities as the topic of reaching the right SMEs is very common with regard to efficiency of policies aiming to enhance SMEs competitiveness, especially their growth on national and international markets as well as their engagement in innovation processes.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.2.3.2.2. - Enhancing the innovation capacity of SMEs
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
CSA - Coordination and support action
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-INNOSUP-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
61-612 Poznan
Poland
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.