Descrizione del progetto
Metodologia di gemellaggio avanzata per PMI
Per rafforzare l’innovazione delle PMI a livello locale e internazionale sono necessarie nuove strategie. Quattro agenzie per l’innovazione vogliono migliorare la gestione e creare le migliori opzioni per un’efficace partecipazione delle PMI innovative a partenariati e collaborazioni. Il progetto TargetSME, finanziato dall’UE, si propone di sostenere la creazione di un documento prezioso che includerà modelli di comunicazione, branding e marketing di nuova progettazione adottati a tal fine dalle agenzie. Le quattro agenzie si uniranno ad attività di apprendimento tra pari utilizzando gemellaggi e metodologie avanzate. Insieme formuleranno le migliori pratiche e rafforzeranno la posizione dei centri come organizzazioni di supporto efficienti. Le agenzie contribuiranno infine a creare ecosistemi accessibili a sostegno della competitività e della cooperazione tra PMI innovative sui mercati.
Obiettivo
The main project’s aim is to enhance the agencies’ management efficiency in the field of seeking the ways how to attract innovative SMEs by using emerging communication and marketing tools and facilitating interaction and partnerships with various actors of innovation ecosystem.
Four innovation agencies involved in the project will work using twinning+ methodology in order to create valuable Design Options Paper regarding communication, branding and marketing strategy for strengthening the position of innovation centres on the national as well as on the international arena as a high value added business support organisations. The solutions developed in the paper will be implemented in the agencies as new or improved programmes based on these given approaches.
The result of peer learning activities within the project will be developing an effective approach to identify new topics in the field of communication, find the attractive methods od engaging inovative SMEs and put them into practice. It involves designing the whole proactive marketing process from the identification of the target group, marketing channels and campaigns, attractive offer, diagnostics of individual needs, consequent support delivery and follow up of the process till key performance indicators.
The results of the project will be communicated to regional and national authorities as the topic of reaching the right SMEs is very common with regard to efficiency of policies aiming to enhance SMEs competitiveness, especially their growth on national and international markets as well as their engagement in innovation processes.
Programma(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-INNOSUP-2018-2019-05
Meccanismo di finanziamento
CSA - Coordination and support actionCoordinatore
61-612 Poznan
Polonia