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The Coro: a revolutionary product to bring breastfeeding into the 21st century

Project description

Smart breastfeeding boost for mothers

Breastfeeding is the normal way of providing young infants with the nutrients they need for healthy growth and development. According to the World Health Organisation, virtually all mothers can breastfeed, provided they have accurate information, and the support of their family, the healthcare system and society at large. More needs to be done to improve breastfeeding rates. In Europe, rates of breastfeeding are among the lowest in the world. The EU-funded TheCoroRevolution project will develop a smart way to reverse this trend. It is developing a nipple shield with a microsensor that can provide accurate, real-time milk volume data directly to the mother via an app. The aim is to minimise unnecessary anxiety of mothers concerning insufficient breastmilk supply.

Objective

Never before has so much been known about the multitude of health benefits of breastfeeding, yet we are in the midst of a global
breastfeeding crisis. The single most commonly identified reason globally is maternal concern regarding insufficient breast milk
supply. Even when support and education are optimised to minimise unnecessary anxiety, the rates of breastfeeding continue to be
abysmal. All commercial and research methods developed to date to address the issue have failed. The Coro is a novel microsensor
embedded within the standard nipple shield, providing accurate, real-time milk volume data directly to the mother via an app. Our
data will also generate volume rates across countries, in specific maternal and baby age populations, will correlate volume to baby
weight and allow multiple-variable, deep data mining. Through collaborations with research groups and health agencies, the data
generated will finally fill the fundamental gap in breastfeeding knowledge and assist future efforts to increase breastfeeding rates on
a global level. The commercial opportunity is vast with virtually no competitors and perfectly aligned with global trends in wearable
health technology. We have a strong founding team who have leveraged their personal predicament and professional backgrounds
to invent a game-changing product. We have protected our valuable IP, built a partnership with a leading university research group
to clinically trial the Coro, signed our first distributors and won several awards. Our vision is to become the primary source for
breastfeeding volume measurement products, information, and analysis. The SMEI would ensure we bridge the gap to market by
funding the product’s industrialisation, pre-commercialisation and clinical validation to build crucial scientific credibility. This would
allow our company to harness societal and policy trends and scientific and technological advances to finally pivot the global tipping
point in favour of breastfeeding.

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

COROFLO LIMITED
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 506 828,00
Address
1 SOUTH STRAND
K56 A400 Dublin
Ireland

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Ireland Eastern and Midland Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 158 862,00
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