AIVA is an Artificial Intelligence capable of composing emotional soundtracks for a large range of use cases.
For music creators, the creative process is often challenging because it relies heavily on inspiration, something that can’t always be channelled at will. Moreover, music often is the last component of any film, games, and advertisement productions. As such, music creators are left with very little time to compose the best possible soundtrack for those projects.
For content creators with a low budget, finding high quality, personalised and cheap royalty free music quickly can be a headache. This usually means having to browse through stock music websites with vague descriptions and genres listings to try to find one track that matches their needs. Unfortunately, some tracks are reused multiple times by multiple content creators around the world.
Finally, new forms of interactive entertainment (like video games) are emerging and have hundreds of hours of gameplay, but only two hours of music. This means the same tracks are repeated at least 50 times, reducing immersion for the player.
We have created AIVA to address these problems by offering:
- A composition assistant for music creators, that provides an endless supply of inspiration and musical ideas;
- A composition assistant tool for content creators, that provides them with an intuitive way to compose high quality, unique, personalised, affordable royalty free music in the matter of seconds, and at the touch of a button;
- An API that allows third party developers to create hundreds of hours of soundtrack music for their interactive software and experiences. We think these are impactful problems to solve, as making music easier to create at scale can help empower individuals to become more creative in a wide variety of ways.
