Our feasibility study had two main targets:
a) to verify market feasibility and evaluate models and benefits to each stakeholder together with market strategy.
b) To verify product-market fit and what kind of technical issues we should tackle to be able to roll-out into various EU markets and do more detailed Go-to-market planning
We had several internal and external (customers and partners) meetings and discussions, evaluations and coaching sessions to define further our international expansion strategy, identifying various opportunities, criterias, constraints and priorities.
Our target customer segments are the same as before but we established both a new business model and a new sales strategy to enable scaling of our business more rapidly and make it much easier to tackle the entry barriers in different countries and thus hugely speed up our internationalization and positive impact we can create. We will also target our services to other worker groups needing help in a similar way we have helped young people, e.g. such as disabled people and immigrants.