Josef Hohn GmbH (Hohn) was founded in 1988 and developed itself to a leading company in producing high quality cardan shafts, cardan shaft components, customized hydraulic systems and hydraulic components in Germany. Hohn has longstanding experience as an original equipment manufacturer (OEM) for commercial vehicles (CV) including vehicle body builder, construction and agricultural vehicles and light and medium commercial vehicles.
Resource efficiency and the global trends towards CO2, air pollution, fuel and material reduction are main and increasing topics in today’s society and also affecting the production of CVs. To pursue these goals in the automotive industry, different solutions to reduce weight of CVs need to be found without a loss of security. This is one of the reasons why Hohn developed its new Robust Lightweight Cardan Shaft (RLICS) meeting all these described goals. RLICS is a radically new approach to construct cardan shafts. Due to the innovative design as well as a result of simplifying the fabrication, the new product is approx. 30 % lighter than conventional cardan shafts are and has an increased lifetime even under higher loads. Also, RLICS’s stability and safety are improved while proven materials are used.
The objective was to perform a feasibility study, to confirm the technological, practical and economic feasibility of the system. At that, the evaluation of the market and competitive landscape was a major point in this feasibility assessment. In addition, the objective was to develop an implementation plan and elaborate the business plan and commercialisation strategy based on the insights generated during market assessment and involvement of potential customers.