Personalised news for commercial use
The continuous enlargement of markets worldwide represents a challenge for enterprises. Companies are always in search of effective ways to reach new markets. Personalised news can be a powerful communication tool as it prioritises messages based on the interests and needs of the customers. With this in mind, marketing professionals use videos as part of their Business to business (B2B) service. The EU-funded NAAS (Newsroom-As-A-Service) project is a B2B service aiming to connect enterprises, news, NGOs and customers in a business model to help enlarge their market. The NAAS service offers enterprises the possibility to include video strips in their communication politics, allows customers to react and be further engaged.
Fields of science
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