NaaS - Newsroom as a service

Project description

Personalised news for commercial use

The continuous enlargement of markets worldwide represents a challenge for enterprises. Companies are always in search of effective ways to reach new markets. Personalised news can be a powerful communication tool as it prioritises messages based on the interests and needs of the customers. With this in mind, marketing professionals use videos as part of their Business to business (B2B) service. The EU-funded NAAS (Newsroom-As-A-Service) project is a B2B service aiming to connect enterprises, news, NGOs and customers in a business model to help enlarge their market. The NAAS service offers enterprises the possibility to include video strips in their communication politics, allows customers to react and be further engaged.

Fields of science

• social sciences › political sciences › political policies › civil society › nongovernmental organizations
• social sciences › economics and business › business and management › business models

Programme(s)

• H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme
• H2020-EU.3. - PRIORITY 'Societal challenges
• H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies

Topic(s)

• EIC-SMEInst-2018-2020 - SME instrument

Call for proposal

H2020-EIC-SMEInst-2018-2020

See other projects for this call

Sub call

H2020-SMEInst-2018-2020-1

Funding Scheme

SME-1 - SME instrument phase 1

Coordinator

NEWSTAG AB

Net EU contribution

€ 50 000,00

Address

Skeppsbron 8
11130 Stockholm
Sweden

Region

Östra Sverige › Stockholm › Stockholms län

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

Links

Other funding

€ 21 429,00