Project description DEENESFRITPL Personalised news for commercial use The continuous enlargement of markets worldwide represents a challenge for enterprises. Companies are always in search of effective ways to reach new markets. Personalised news can be a powerful communication tool as it prioritises messages based on the interests and needs of the customers. With this in mind, marketing professionals use videos as part of their Business to business (B2B) service. The EU-funded NAAS (Newsroom-As-A-Service) project is a B2B service aiming to connect enterprises, news, NGOs and customers in a business model to help enlarge their market. The NAAS service offers enterprises the possibility to include video strips in their communication politics, allows customers to react and be further engaged. Show the project objective Hide the project objective Objective Newstag offers a new platform, connecting brands, news sources, NGOs and consumers - in a win-win-win business model to drive sales and awareness through a personalized news flow. We can turn any brand and organization into its own media source in a matter of days and help companies reach new markets worldwide at a fraction of the cost. The product is a B2B service called NAAS (Newsroom-As-A-Service) and gives companies the opportunity to integrate video news stories into their communication channels – to react and interact with events and engage their customers and audiences. With NAAS, any brand may create, embed and promote channels using its own content and get access to the world’s largest library of professional news video – with more than 40 000 truly engaging stories. Fields of science social sciencespolitical sciencespolitical policiescivil societynongovernmental organizationssocial scienceseconomics and businessbusiness and managementbusiness models Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator NEWSTAG AB Net EU contribution € 50 000,00 Address SKEPPSBRON 8 11130 STOCKHOLM Sweden See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Östra Sverige Stockholm Stockholms län Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00
