Project description
Personalised news for commercial use
The continuous enlargement of markets worldwide represents a challenge for enterprises. Companies are always in search of effective ways to reach new markets. Personalised news can be a powerful communication tool as it prioritises messages based on the interests and needs of the customers. With this in mind, marketing professionals use videos as part of their Business to business (B2B) service. The EU-funded NAAS (Newsroom-As-A-Service) project is a B2B service aiming to connect enterprises, news, NGOs and customers in a business model to help enlarge their market. The NAAS service offers enterprises the possibility to include video strips in their communication politics, allows customers to react and be further engaged.
Objective
Newstag offers a new platform, connecting brands, news sources, NGOs and consumers - in a win-win-win business model to drive sales and awareness through a personalized news flow. We can turn any brand and organization into its own media source in a matter of days and help companies reach new markets worldwide at a fraction of the cost. The product is a B2B service called NAAS (Newsroom-As-A-Service) and gives companies the opportunity to integrate video news stories into their communication channels – to react and interact with events and engage their customers and audiences. With NAAS, any brand may create, embed and promote channels using its own content and get access to the world’s largest library of professional news video – with more than 40 000 truly engaging stories.
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
11130 STOCKHOLM
Sweden
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.