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The Enterprise Europe Network Baden-Wuerttemberg - Targeting Innovation from Baden- Württemberg for Europe

Periodic Reporting for period 1 - BW-KAM 5 (The Enterprise Europe Network Baden-Wuerttemberg - Targeting Innovation from Baden- Württemberg for Europe)

Reporting period: 2020-01-01 to 2021-12-31

The overall objective of the project was to enhance the innovation management capacity of SME in the geographical area of Baden-Württemberg, Germany, which is the geographical area covered by the EEN-BW. BW-KAM targets (1) SMEs beneficiaries of the SME Instrument, which are located in Baden-Württemberg as well as (2) high potential SME with strong innovation activities and high potential for internationalisation and growth. This is to be achieved by performing in-depth interviews (audits) with the companies from the region in order to establish innovation potential and deficits and to create an action plan to maximise the potential and overcome the deficits.

The three overriding objectives of BW-KAM were:
1. To increase the impact of the SME instrument by enhancing the innovation management capacity of the SME beneficiary through an efficient and professional key account management as set out in the proposal, including

a. Identification of weaknesses in the innovation capacity of the SME beneficiary in the SME
instrument, that may hinder a successful realisation of growth and commercial potential in regard to the SME instrument project / innovation
b. To identify suitable coaches and moderate the coach/SME relationship.
c. To accompany the SME during the SME instrument project in all phases
d. To ensure the submission of a professional business plan / proposal for the next Phase of the SME instrument

This service was only implemented with SME Instrument beneficiaries.

2. To support SMEs in Baden-Württemberg, that are not participating in the SME instrument but have a high growth and internationalisation potential, with innovation management services enhancing the SME capacity in striving for growth through innovation and internationalisation. As the number of SME-Instrument winners from Baden-Württemberg was unclear at the beginning of the BW-KAM project, flexibility of apportioning effort according to the actual number of successful SME Instrument beneficiaries from Baden-Württemberg and EIMC cases was delivered.
During the project period, the following work was performed split into two categories:
1. Key Account Management:
- Establishing contact to the successful SME client eligible for KAM process: In the Horizon 2020 SME Instrument beneficiaries calls for 2020 and 2021 successful winners were provided with the following KAM service
- Explanation of the process and requirements from the company (in telephone conversations and a workshop at the company)
- Engaging the company for the coaching phase of the project
- Implementation of needs analysis via the innovation audit performed by senior staff with relevant company stakeholders
- Specification of coaching requirements
- Validation of coaching requirements
- Presentation of coaching alternatives
- Identification and selection of best-matched coach
- Agreement on time-frame for coaching process
- Formalise coaching contract with the company, the coach and the EASME
- Follow up of coaching process with the company

Main results achieved:
- All successful SME Instrument client companies contacted and engaged in KAM process
- Workshop and needs analysis carried out with the SMEs
- Successful identification of coach and coaching contracts formalised
- Coaching processes entered to EASME Case Tracker

2. Enhancing Innovation Management Capacity
- EIMC process, commitment (from the SME and S2i) and expected result of process introduced and explained
- Innovation/needs analysis carried out
- Action plan and recommendations created and documented in individual action plans for SMEs
- Action plan and planned implementation agreed with clients
- Implementation of coaching plan
- Continuous feedback between S2i and SME client installed
Main results
- EIMC activities delivered
BW-KAM project provided SMEs with better innovation management tools and systems and they are thus better performing companies after receiving the BW-KAM services, as they are enabled to:
- Identify their technological needs
- Create more ideas
- Filter out less promising ideas more efficiently
- Translate promising ideas into projects better
- Have more external partners in such innovation projects
- Close down projects quicker if not according expectations
- New products and services enter markets quicker and deliver profit earlier.

BW-KAM enabled SMEs to identify their weaknesses and barriers towards their innovation management systems and – by working on those through targeted coaching and/or mentoring services – make their innovation management system more efficient and effective. This has an impact on the implementation of innovation projects in the SME and creates a better return of investment for the company. This may result in growth, in internationalization and in enhanced competitiveness of the

KAM services were provided to all 19 SME instrument and EIC Accelerator Winners in BW.
EIMC services were delivered to 99 SMEs.