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aXiom – a first of its kind Human-Machine Interface Chip designed for the automotive industry

Project description

A new type of chip for the car

Distracted driving accounts for about a quarter of all motor vehicle crash fatalities. Human-machine interface (HMI) is a software application that can help reduce this tragic trend. It can provide critical information to the driver for safe operation. However existing HMI chips do not meet the automotive industry’s needs. The EU-funded HMI4auto project will exploit the findings of the aXiom HMI chip that is set for automotive use to end dependence on modified touchscreen products. The project aims at commercialising the application in a real automotive OEM programme. To achieve its goal, it will focus on three key objectives related to technology maturation, proof and exposure of its performance, and full market maturation and management.

Objective

The aim is to bring our disruptive aXiom Human-Machine Interface (HMI) chip family to full market maturation, to industrialise/
qualify and pilot aXiom in a real automotive OEM programme and prepare it for scale-up. We will disrupt the global touch-based
HMI market and qualify as full-range supplier to the global automotive industry - serving the full market range of automotive
touchscreens. Annually, 25,000 people die on EU roads and driver’s distraction is responsible for 10-20% of car accidents. Addressing driver’s distraction requires a new approach for the HMI. However, currently the automotive industry relies on HMI chips developed for the consumer market, far from industry requirements and needs. aXiom is tailored for automotive use and will eliminate the
dependence on retrofitted touchscreen products. The overall objective of the HMI4auto project is to implement the findings of our
Feasibility Study to enable rapid and successful commercialisation. Key objectives can be grouped in three categories and achieving
them will bring us to a wide global market uptake: 1) Technology maturation objectives will industrialise and qualify the aXiom chip family prior to piloting and validation in a real automotive OEM programme. The objective is to raise the TRL of our technology from its current TRL7 to 8 (WP1-3). 2) Pilot and validation objectives to demonstrate and validate the performance, functionality and user benefits through a real automotive OEM programme under the supervision of TouchNetix. This will elevate aXiom from TRL8 to 9 (WP3). 3) Market maturation, project and communication management objectives enabling us to successfully bring aXiom to the market
and reach sales traction beyond Phase 2 (WP4-5). We will significantly boost our growth - with accumulated sales revenues of
€93.5m for the 5-year post-project, with accumulated operating profit of €35.5m (5.47 ROI) and employment growth of 38 FTEs at
MyWo and 120 FTEs in our value chain.

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

TOUCHNETIX AS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 2 463 127,45
Address
SLUPPENVEIEN 25
7037 TRONDHEIM
Norway

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Norge Trøndelag Trøndelag
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 3 518 753,50
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