During the final period of the project, we successfully completed all project objectives successfully.
We took significant steps towards the achievement of project objectives during the first reporting period.
We conducted a successful clinical study. In summary, the clinical study approved and validated the safety and efficacy of LightSense’s technology. Both primary and secondary study end points were met successfully.
We finalised product design and development of the commercial system. We worked closely with an independent laboratory to conduct IEC 60601 testing. We obtained IEC 60601 approval and thereafter submitted our system for CE Medical Certification. We obtained our CE Certification in May 2020.
The CE certification was crucial to commercial launch. Therefore, we were able to bring forward our efforts in launching the first pilot clinic. Although we did not launch the clinic during the first reporting period, we were able to undertake meaningful preparation, including securing, designing, and renovating a space as well as commencing hiring and training of clinic staff.
We created brand assets, including selecting our name and logo, and launched our website. We established a social media presence and posted quality proprietary content. We initiated various marketing channels in anticipation of the pilot clinic launch, including social media, paid social, tattoo artist referrals and word of mouth campaigns.
Prior to launch of the clinic, we completed staff training and assessments including both technical and overall customer experience. Since we launched during Covid, we set up stricter than mandated Covid guidelines and we are grateful to the clinic team for their strict adherence, acknowledging that it makes their jobs a little harder. We completed clinic pre-launch preparation, including sourcing and ordering treatment, Covid and general consumables.
The culmination of commercialisation journey of many years was completed with the opening of our pilot clinic in Central London in July 2020. LightSense was founded to commercialise and bring to market breakthrough technology from Princeton University, and this is what we achieved with the successful launch of our clinic. Our focus for the launch month was safety & the best interests of our clients, learning from a live operating environment, confirming laser parameters, and understanding what is important to our clients.
