Skip to main content
Go to the home page of the European Commission (opens in new window)
English English
CORDIS - EU research results
CORDIS

Reusable packaging as a service for e-commerce

Project description

A solution for online retail’s packaging waste

Online retail is on the rise in the EU but so is the amount of packaging thrown away. Only half of the packaging material is recycled. As a result, e-commerce packaging is unpacking a huge problem. Reusability and recycling of all packaging is a requirement of the European Strategy for Plastics in Circular Economy. The EU-funded Reuse as a service project is proposing a solution based on a data and logistics platform. It will recover empty packaging under recompensing. The service is cost-effective and already tested on a small-scale in an operational environment. The project expects this repack solution to replace single-use packaging.

Objective

Reusable packaging as a service

Problem

• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;
• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.
Solution
• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;
• Data and logistics platform to take back empty packaging and reward users for taking part;
• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;

Market Opportunity

• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;
• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.
Goal of the Proposal

RePack service will be scaled-up to replace single-use packaging.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

You need to log in or register to use this function

Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

See all projects funded under this funding scheme

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

See all projects funded under this call

Coordinator

ORIGINAL REPACK OY
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 780 362,50
Address
LAUTATARHANKATU 10
00580 Helsinki
Finland

See on map

SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 564 375,00
My booklet 0 0