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Reusable packaging as a service for e-commerce

Project description

A solution for online retail’s packaging waste

Online retail is on the rise in the EU but so is the amount of packaging thrown away. Only half of the packaging material is recycled. As a result, e-commerce packaging is unpacking a huge problem. Reusability and recycling of all packaging is a requirement of the European Strategy for Plastics in Circular Economy. The EU-funded Reuse as a service project is proposing a solution based on a data and logistics platform. It will recover empty packaging under recompensing. The service is cost-effective and already tested on a small-scale in an operational environment. The project expects this repack solution to replace single-use packaging.


Reusable packaging as a service


• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;
• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.
• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;
• Data and logistics platform to take back empty packaging and reward users for taking part;
• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;

Market Opportunity

• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;
• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.
Goal of the Proposal

RePack service will be scaled-up to replace single-use packaging.

Call for proposal


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Sub call



Net EU contribution
€ 1 780 362,50
Lautatarhankatu 10
00580 Helsinki

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Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 784 012,50