Project description DEENESFRITPL A solution for online retail’s packaging waste Online retail is on the rise in the EU but so is the amount of packaging thrown away. Only half of the packaging material is recycled. As a result, e-commerce packaging is unpacking a huge problem. Reusability and recycling of all packaging is a requirement of the European Strategy for Plastics in Circular Economy. The EU-funded Reuse as a service project is proposing a solution based on a data and logistics platform. It will recover empty packaging under recompensing. The service is cost-effective and already tested on a small-scale in an operational environment. The project expects this repack solution to replace single-use packaging. Show the project objective Hide the project objective Objective Reusable packaging as a serviceProblem• We all shop more online, and each EU resident creates 160 kilograms of packaging waste annually. Current delivery packaging in e-commerce is used once and thrown away, with 52% going directly to a landfill;• A European strategy for Plastics in Circular Economy requires all packaging to be reusable or recyclable by 2030.Solution• Cost-effective, easy to use reusable and returnable delivery packaging service for e-commerce;• Data and logistics platform to take back empty packaging and reward users for taking part;• The solution has already been demonstrated on a small-scale in an operational environment reaching TRL 7. User and customer feedback are positive without exceptions;Market Opportunity• Total Available market (TAM) in 2018 was $850bn. Serviceable Available Market (SAM) is $15bn ($24bn in 2023). RePack Target Market € 600m;• Demonstrated customer willingness to pay: used by 50 brands in 14 countries. Service revenue 200k € in 2018 with 30 000 shipments.Goal of the ProposalRePack service will be scaled-up to replace single-use packaging. Fields of science social scienceseconomics and businessbusiness and managementcommercee-commercesocial scienceseconomics and businesseconomicssustainable economyengineering and technologyenvironmental engineeringwaste managementwaste treatment processes Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-2 Funding Scheme SME-2 - SME instrument phase 2 Coordinator ORIGINAL REPACK OY Net EU contribution € 1 780 362,50 Address Lautatarhankatu 10 00580 Helsinki Finland See on map Region Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 784 012,50
