Intuition’s role in the entrepreneurial gender ceiling
Gender equality in the business world has a long way to go. Women-led businesses show slower growth and less profit compared to businesses run by men. Based on the theory of feelings-as-information, subjective experiences provide specific, vital pieces of information. Questions concerning the differences between women and men-led ventures remain unanswered. The EU-funded ROLLER COASTER project will apply the stereotype content model of social-psychology theory to research the intuitional impacts among entrepreneurs and venture capitalists. Some 200 reports of men and women entrepreneurs will be studied to explore how their emotion-driven decisions vary depending on gender in situations crucial for the survival of their businesses. The main goal is to find and break real hidden barriers hindering women entrepreneurship.
Field of science
- /social sciences/psychology/social psychology
Call for proposal
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