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An intuitive entrepreneurial gender ceiling and its impact on entrepreneurial success and access to finance

Project description

Intuition’s role in the entrepreneurial gender ceiling

Gender equality in the business world has a long way to go. Women-led businesses show slower growth and less profit compared to businesses run by men. Based on the theory of feelings-as-information, subjective experiences provide specific, vital pieces of information. Questions concerning the differences between women and men-led ventures remain unanswered. The EU-funded ROLLER COASTER project will apply the stereotype content model of social-psychology theory to research the intuitional impacts among entrepreneurs and venture capitalists. Some 200 reports of men and women entrepreneurs will be studied to explore how their emotion-driven decisions vary depending on gender in situations crucial for the survival of their businesses. The main goal is to find and break real hidden barriers hindering women entrepreneurship.

Field of science

  • /social sciences/psychology/social psychology

Call for proposal

H2020-MSCA-IF-2019
See other projects for this call

Funding Scheme

MSCA-IF-GF - Global Fellowships

Coordinator

EIDGENOESSISCHE TECHNISCHE HOCHSCHULE ZUERICH
Address
Raemistrasse 101
8092 Zuerich
Switzerland
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 260 840,64

Partners (1)

PRESIDENT AND FELLOWS OF HARVARD COLLEGE
United States
Address
Massachusetts Avenue 1350
02138 Cambridge
Activity type
Higher or Secondary Education Establishments