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Does excessive junk food consumption change the way the brain reward system processes intrinsic rewards?

Project description

Does junk food modify our brain?

Obesity is one of the greatest public health challenges of the 21st century. Its prevalence has tripled in Europe since the 1980s. What is more, the numbers of those affected continue to rise, particularly among children. Excessive consumption of junk food plays a central role in the development of obesity. The EU-funded REBOST project will explore the neurological mechanisms by which such consumption of junk food negatively affects the reward system. It will investigate the neuronal and behavioural alterations in sensitivity to rewards beyond conditioned food and sex rewards. Unique behavioural design and in vivo techniques will be used. The project will be able to study real-time neuronal activation and behavioural effects during all phases of reward, from expectation to approach to consummatory behaviour.

Coordinator

UNIVERSITETET I TROMSOE - NORGES ARKTISKE UNIVERSITET
Net EU contribution
€ 214 158,72
Address
Hansine Hansens Veg 14
9019 Tromso
Norway

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Region
Norge Nord-Norge Troms og Finnmark
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00