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FACE: A real-time facial analysis software to improve the skincare e-commerce.

Project description

AI for improved skin healthcare e-commerce

The digital global market of skin healthcare products and cosmetics is on the rise and demand for customised products is increasing. As a consequence, reliable and real-time information concerning skin matters is becoming vital for pharmaceutical companies. The combination of artificial intelligence (AI) and medical specialised algorithms could offer a solution for personalised healthcare strategies. The EU-funded FACE project proposes an AI face-checker software adaptable to any device that deals with many aspects of skin healthcare. The solution offers the pharmaceutical manufacturer adequate information about skin matters, stores it in the cloud, and provides constant and reliable market monitoring. In addition, it increases consumer confidence in buying healthcare products through e-commerce platforms and pharmacies.

Objective

FACE is the first personal real-time facial analyser capable to generate personalised therapeutic strategies and wellbeing recommendations based on the combination of artificial intelligence (AI) and medical expert algorithms. FACE software is a disruptive AI facial checker adapted to be used through any device (smartphone, tablet, computer) that solves different challenges.1) Improvement of user´s experience and confidence in purchasing healthcare and wellbeing products through the different selling channels, including online e-commerce platforms, and onsite specialized physical stores . 2) Generation of objective real time information about all the skin issues needed by pharmaceutical companies to develop customized skincare products to cover all the user needs for any circumstance. 3) Development of massive skincare trends analyses through the information stored in the cloud, in order to help skincare product companies in having an objective and updated market vision to define their future strategies. Market size: The global healthcare market focused in the facial skincare is now estimated to be worth some $10tn (£7.7tn; €8.9tn). 15% of global healthcare spending will be tied in some form with Value/outcome-based care concepts focused in an increase of the market information and in the development of Artificial Intelligence (AI) for healthcare IT Application that will cross $1.7 billion by 2019. Users/Clients: End user will be all those citizens that will be interested in both wellbeing and purchasing cosmetics. Our Customers will be: 1) All those e-commerce platforms and pharmacies/parapharmacies interested in digital transformation dedicated to skincare products in their portfolio (B2B). 2) skincare pharmaceutical companies interested in market analysis and/or real-time information to develop tailored cosmetics (B2B). Business Model & Commercialisation: FACE software revenues will come from pay-per-use model and from skincare trends massive analysis reports.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

NEW HORIZONS 81 SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
LUIS SANTANGEL ST NUMBER 22 DOOR 9
46005 VALENCIA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Valencia/València
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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