The Dematerialization of Fashion and France's Couture Propaganda during the 1960s and 1970s

Project description

A political perspective on French fashion

France has been at the centre of the fashion scene for generations, and many French designers have played a pivotal role in shaping fashion. Bringing the political perspective of international relations to the study of fashion history, the EU-funded FASHION IN IR project will study the role of French women’s sartorial fashion. The project will focus on the interaction with the Common Market and its influence on the American mass market during the 1960s and 1970s. The project will investigate fashion in the context of the Common Market through the prism of the French authorities (industrial, governmental and diplomatic). It will generate a new interdisciplinary perspective pertaining to the study of European cultural heritage in the context of international and transnational competition of immaterial cultural goods.

Fields of science

• humanities › history and archaeology › history
• social sciences › economics and business › business and management › commerce

Programme(s)

• H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility

Topic(s)

• MSCA-IF-2019 - Individual Fellowships

Call for proposal

H2020-MSCA-IF-2019
See other projects for this call

Funding Scheme

MSCA-IF-EF-ST - Standard EF

Coordinator

UNIVERSITETET I OSLO

Address

Problemveien 5-7
0313 Oslo
Norway

Activity type

Higher or Secondary Education Establishments

EU contribution

€ 214 158,72