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The Dematerialization of Fashion and France's Couture Propaganda during the 1960s and 1970s

Project description

A political perspective on French fashion

France has been at the centre of the fashion scene for generations, and many French designers have played a pivotal role in shaping fashion. Bringing the political perspective of international relations to the study of fashion history, the EU-funded FASHION IN IR project will study the role of French women’s sartorial fashion. The project will focus on the interaction with the Common Market and its influence on the American mass market during the 1960s and 1970s. The project will investigate fashion in the context of the Common Market through the prism of the French authorities (industrial, governmental and diplomatic). It will generate a new interdisciplinary perspective pertaining to the study of European cultural heritage in the context of international and transnational competition of immaterial cultural goods.


Net EU contribution
€ 214 158,72
Problemveien 5-7
0313 Oslo

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Norge Oslo og Viken Oslo
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00