Egg is a natural food considered as one of the most complete in nutrients that exist and it provides the most affordable protein on the market. It is an environmentally sustainable product and its consumption does not generate religious, cultural, temporary or other conflicts.
Challenge: There is an upward trend in the consumption of frozen food, prepared and / or precooked, based on healthy food, flexibility in shelf life, versatility of the product offered and saving time in the kitchen. Frozen foods have a longer expiration date, without altering their nutritional properties, eliminate the risk of bacteria generation along the supply chain and lower the final price in the market. Changes in the way of life and consumption habits have driven a 38% growth in the frozen food market in the last decade. At present, almost all European households have frozen foods in their usual diet and they represent 6% of their shopping basket. In catering and restaurants business sector, it ranks 5th in highest expenditure products, after meat, fish, charcuterie / cheese and bread (many of these also supplied as frozen product).
In the collectivity channel, consumption of fried egg is practically inexistent due to the higher processing cost and the absence of the product in a frozen version, what we are able to solve.
Innovation Foods has developed a process for the manufacture of high quality frozen fried egg, patented world-wide. It is a natural product without any additives or salt.
Among the most relevant strengths of our Frozen Fried Eggs (FFEs), we can find:
Easy storage, hygiene and cleaning, improving different processes like storage (longer periods and less space), food safety (bacteria elimination) or distribution (allows longer distances).
Cost reduction and stock control. Since products are frozen right after production, operation is easier to plan and carry out, with a more continuous process. Also, frozen products are not subject to “on demand” stock policy, leading to a better stock control and minimizing costs.
Reduced price. We can compete with fresh products providing our extra advantages.
Process is patented and we will lead the market along next years, so we will design distribution from our plants or to license other agents in different continents.
Main short term objectives include:
• Study the current production process in order to include improvements and make adjustments to increase production capacity.
• Increase production capacity
• Study commercial opportunities for different countries
• Consolidation of other countries with current partners
• Business figures validation
• IPR Protection issues
• Public commercial actions like fairs and events
