Skip to main content

ID Ward: blockchain-based universal ID for privacy-preserving personalisation

Project description

Innovation for privacy protection

In our digital world, personal data plays an instrumental role in personalising information, products and services. However, the use and elaboration of personal data are monopolised by a few social platforms and search engines. As a result, the majority of content and service providers have limited access to valuable data. On the other hand, consumers have restricted control over their personal information and limited possibilities to protect their privacy. The EU-funded ID Ward project proposes a solution that provides the consumer with the ability to fully control their data and use it to receive personalised content on apps and websites. The data generated by the consumer is protected by end-to-end encryption and the personalised content is elaborated with AI.

Call for proposal


See other projects for this call

Sub call



Net EU contribution
€ 50 000,00
Ingenuity Lab, Ingenuity Center, Tr
NG72TU Nottingham
United Kingdom

See on map

East Midlands (England) Derbyshire and Nottinghamshire Nottingham
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 21 429,00