Project description DEENESFRITPL Understanding customer preferences through social media activity The vast amounts of varied data that need to be processed and analysed have made marketing much more complex than it used to be. Effective cross-channel targeting and personalisation require an all-encompassing view of a customer's activities and experiences with minimal time and money spent on traditional data analysis. To create a unified customer profile, IT infrastructure needs to be optimised for real-time personalisation. To this end, the EU-funded XEERPA project aims to market a new class of cognitive marketing intelligence for Big Data powered by artificial intelligence and machine learning algorithms. The project's technology will provide marketers with a clearer understanding of customer preferences through their social media activity. Show the project objective Hide the project objective Objective Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis.The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022.XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs. Fields of science natural sciencescomputer and information sciencessoftwarenatural sciencescomputer and information sciencesdata sciencebig datasocial scienceseconomics and businessbusiness and managementcommercee-commercenatural sciencescomputer and information sciencesartificial intelligencemachine learning Programme(s) H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs Main Programme H2020-EU.3. - PRIORITY 'Societal challenges H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies Topic(s) EIC-SMEInst-2018-2020 - SME instrument Call for proposal H2020-EIC-SMEInst-2018-2020 See other projects for this call Sub call H2020-SMEInst-2018-2020-1 Funding Scheme SME-1 - SME instrument phase 1 Coordinator XEERPA MARKETING SOLUTIONS SL Net EU contribution € 50 000,00 Address Calle albarracin 58 28037 Madrid Spain See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00
