CORDIS
EU research results

CORDIS

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The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Project information

Grant agreement ID: 887573

Status

Ongoing project

  • Start date

    1 December 2019

  • End date

    30 April 2020

Funded under:

H2020-EU.3.

H2020-EU.2.3.

H2020-EU.2.1.

  • Overall budget:

    € 71 429

  • EU contribution

    € 50 000

Coordinated by:

XEERPA MARKETING SOLUTIONS SL

Spain

Project description

English EN

Understanding customer preferences through social media activity

The vast amounts of varied data that need to be processed and analysed have made marketing much more complex than it used to be. Effective cross-channel targeting and personalisation require an all-encompassing view of a customer's activities and experiences with minimal time and money spent on traditional data analysis. To create a unified customer profile, IT infrastructure needs to be optimised for real-time personalisation. To this end, the EU-funded XEERPA project aims to market a new class of cognitive marketing intelligence for Big Data powered by artificial intelligence and machine learning algorithms. The project's technology will provide marketers with a clearer understanding of customer preferences through their social media activity.

Leaflet | Map data © OpenStreetMap contributors, Credit: EC-GISCO, © EuroGeographics for the administrative boundaries

Coordinator

XEERPA MARKETING SOLUTIONS SL

Address

Calle Albarracin 58
28037 Madrid

Spain

Activity type

Private for-profit entities (excluding Higher or Secondary Education Establishments)

EU Contribution

€ 50 000

Project information

Grant agreement ID: 887573

Status

Ongoing project

  • Start date

    1 December 2019

  • End date

    30 April 2020

Funded under:

H2020-EU.3.

H2020-EU.2.3.

H2020-EU.2.1.

  • Overall budget:

    € 71 429

  • EU contribution

    € 50 000

Coordinated by:

XEERPA MARKETING SOLUTIONS SL

Spain