Project description
Innovative tool for wine self-analysis
The Italian wine industry is known for its high-quality wines commercialised all over the world. However, there are still obstacles that threaten wine quality and cause economic losses for the producers. Brettanomyces is a genus often referred to as Brett that influences wine quality by affecting its flavour and scent. The EU-funded Self-Brett 2.0 project proposes an innovative instrument for wine self-analysis that is cost affordable, easy to use, fast and reliable. The innovative device detects Brettanomyces at any moment in the winemaking process without the intervention of specialised personnel or a laboratory. The project aims to develop and prepare the product for a successful launch on the European and global markets.
Objective
The Italian wine market is a cornerstone of the national agri-food sector and is characterized by increasing high-quality wine demand from consumers. Therefore, issues hindering the achievement of wines able to satisfy all market requirements still occur. Brettanomyces spoilage is one of these and it leads to off-flavours and odor formation that highly affect wine quality, causing serious economic losses. The present innovation concerns the setup of a revolutionary device for Brettanomyces self-detection, hereafter referred to as Self-brett®: an easy to use, quick, reliable and cheap new product. Self-brett® enables anyone to carry out self-analysis on Brettanomyces spoilage at any moment of the wine making process, without requiring the involvement of specialized staff, equipments or LAB facilities. Wine-makers, oenologists, oenological product retailers and producers as well as analytical laboratories will embrace Self-brett® because it represents exactly what the wine market is missing now. GRAPE mission is addressed to translate in market services the technical-scientific knowledge acquired by the founders during their academic carriers. Through the development of Self-brett®, already patented, once again GRAPE shows to be innovative and prompt to fulfill customers’ needs, thus offering the first device for wine self-analysis, available at low price, with the potential to reach the entire wine market. Based on an initial investment of 783.180€ (1st and 2nd yr), GRAPE estimates to sell 420K devices by the end of the second year of commercialization (4th yr) and to reach € 4.235.000 of revenues, corresponding at € 1.130.000 net profits and 29,1% ROI, together with a job growth higher than 180%. GRAPE needs to enter the SME Instrument phase 1 to finalize the Self-brett® development and prepare it for the undoubtedly successful launch on the market: Self-brett® is what all wineries need.
Keywords
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
12051 Alba
Italy
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.