Project description
Smart app helps control blood flow into prefrontal cortex
Using a brain-computer interface, neurofeedback provides real time displays of an individual’s brain activity. To improve brain function, neurofeedback methods use brain training techniques together with imaging of neural activity. Up to now, this has usually taken place in clinics and can be expensive. The EU-funded Mendi Neurofeedback project is developing a new technology that will bring the most advanced neurofeedback imaging techniques and training methods — those used in leading clinics around the world — into the consumer market. This new technology consists of a headband with advanced sensors that measures brain activity in the prefrontal cortex. It also includes a mobile app that translates the brain activity into a score. Users can play a game on their mobile device to consciously control the score and ultimately control the activity in the prefrontal cortex, to strengthen this region.
Objective
Neurofeedback methods use brain training techniques coupled with direct imaging of neural activity to improve brain function, but current approaches are limited to expensive clinics, or low accuracy consumer products. Co-founders Sammy Saldjoghi and Rickard Eklöf started Mendi in 2018 to bring the most advanced neurofeedback imaging techniques and training methods, used in leading clinics around the world, into the consumer market.
Our system has two elements. A proprietary headband with advanced sensors that measures brain activity in the prefrontal cortex. A mobile app then abstracts the brain activity to a score. By training using a game to consciously control the score, users improve the control of brain activity in the prefrontal cortex. This revolutionary approach democratises neurofeedback, with a unique consumer system for unlimited home use, at a fraction of clinic prices (€500 vs €15,000).
After a successful small-scale pilot of our first-generation product - first sales were in April 2019 – we are preparing our production line for market entry in the consumer market by the end of 2019.
Our second-generation product will extend the functionality of our product to a wellness-as-a-service platform, linking to healthcare and wellness sector leaders. This project will evaluate aspects of the feasibility of this approach, identify target market segments, engage early-adopter customers, update requirements, and refine go-to-market strategies, plans and funding requirements.
We anticipate €35M annual revenues and 170 FTE by 2025. Scaling from B2C to B2B and B2G will disrupt mental healthcare, create new markets and generate a potential long-term €1B share of a €80B total global market.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering sensors
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
115 36 STOCKHOLM
Sweden
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.