Description du projet
Comprendre les facteurs qui font que l’industrie médiatique reste vitale, diversifiée et compétitive
Le projet DIGISTRAT, financé par l’UE, s’attaque aux questions graves de la capacité de renouvellement organisationnel et de la gestion du changement dans le secteur médiatique, qui connaît une évolution radicale. La question clé est de savoir comment les organisations médiatiques peuvent renouveler leur réflexion stratégique, leurs bases de ressources et leurs capacités à rester compétitives tout en relevant les défis engendrés par la convergence technologique, l’évolution rapide des comportements d’utilisation des médias et la concurrence mondiale croissante. Il est essentiel pour la démocratie européenne de comprendre les facteurs qui font que l’industrie médiatique reste vitale, diversifiée et compétitive. Ce cadre de recherche pluridisciplinaire unique combine les théories modernes de la recherche en gestion stratégique, notamment en ce qui concerne la vision des capacités dynamiques et la tradition de la cognition administrative. Le projet effectue des recherches pionnières sur la gestion des médias et ouvre de nombreuses nouvelles possibilités de projets et de collaborations internationales, ainsi que des applications dans d’autres secteurs confrontés à la transformation numérique.
Objectif
The innovative research project tackles acute questions of organisational renewal capacity and change management in the radically changing media sector. The key question is how media organisations can renew their thinking, resource bases and capabilities in order to stay competitive while addressing the challenges of digitalisation. The research is carried out by conducting qualitative and quantitative analyses based on data collected in the German media industry. The media context offers an excellent example of a dynamic business environment brought about by technological convergence, rapidly changing media usage behaviour and increasing global competition. The theoretical framework is based on modern theories of strategic management research, especially in relation to the dynamic capability
view and the managerial cognition tradition. The combination of the two frameworks forms a unique multidisciplinary research approach that comprehensively helps European media organisations tackle organisational path dependencies and drivers of change. Understanding the factors that keep the media industry competitive is of great importance, because vital and diverse media is a key element of European democracy.
The project is a pioneering piece of research into media management and opens many new options for projects and international collaboration as well as applications in other industries facing digital transformation. The unique interdisciplinary approach and research setting combined with a highly important topic of European interest remarkably improves the senior researcher’s competencies through applying new theories and analysis methods. The project also extends her teaching skills through opportunities at the host institution related to strategic management and the media sector than at her home university. As a result the fellowship considerably widens her career opportunities, especially as the study will spur wider interest in both academia and practice.
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MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)Coordinateur
26389 Wilhelmshaven
Allemagne