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Pentecostalism and Social media in Brazil: Faith and the digital production of gendered, racialized and class-based Pentecostal bodies

Project description

Exploring the rise of the Universal Church of the Kingdom of God

With its headquarters in São Paulo, Brazil, the Universal Church of the Kingdom of God (UCKG) is one of the largest neo-Pentecostal churches in Brazil, with a global reach. Founded by a billionaire evangelical bishop, the UCKG claims more than 12 million members in over 150 countries. It has television networks, radio stations, newspapers and an active presence on social media. The EU-funded KBMSCACAR project will focus on the UCKG to highlight how the interplay between religion and media drives societal and cultural transformations. The project will also demonstrate that there is a radicalised, class-based and gendered process of ‘white acculturation’ occurring within Pentecostalism. Specifically, KBMSCACAR will study how UCKG followers interact with the Church through social media. It will combine analyses of social media with participant observation and in-depth interviews.


Net EU contribution
€ 203 852,16
Von Kraemers Alle 4
751 05 Uppsala

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Östra Sverige Östra Mellansverige Uppsala län
Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 0,00