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Pentecostalism and Social media in Brazil: Faith and the digital production of gendered, racialized and class-based Pentecostal bodies

Descripción del proyecto

Estudio sobre el auge de la Iglesia Universal del Reino de Dios

La Iglesia Universal del Reino de Dios (IURD), con sede en San Paulo (Brasil), es una de las mayores iglesias neopentecostales existentes en Brasil y tiene presencia mundial. Fundada por un obispo evangélico multimillonario, la IURD cuenta con más de 12 millones de miembros repartidos por más de ciento cincuenta países. Posee cadenas de televisión, emisoras de radio, periódicos y una presencia activa en las redes sociales. El proyecto financiado con fondos europeos KBMSCACAR se centrará en la IURD para destacar cómo la interacción entre religión y medios de comunicación provoca cambios sociales y culturales. El proyecto también demostrará que se está produciendo un proceso radicalizado de «aculturación blanca», sesgado en materia de género y basado en clases, dentro del pentecostalismo. En particular, KBMSCACAR estudiará cómo interactúan los seguidores de la IURD con la Iglesia a través de las redes sociales. Combinará el análisis de las redes sociales con la observación de participantes y entrevistas detalladas.

Objetivo

This project has 2 aims, firstly, to demonstrate how the interplay between religion and media is a significant locus for transformations of modern society and culture; and secondly, to demonstrate that there is racialised, class-based and gendered process of ‘white acculturation’ occurring within Pentecostalism which has hitherto been ignored in both Sociological studies of Pentecostalism and Digital Religion Studies. By examining the neo-Pentecostal Universal Church Kingdom of God (UCKG) and the way in which their followers interact with the Church through digital media on Facebook, Instagram and Twitter, this project examines the role of race, gender and class, in the construction of Pentecostal identity, both online and offline. I argue that Brazil is a crucial place in which to study the intersections between new media, digital culture, religion and the transformation of modern society and culture, because within its current backdrop of political conflict, gender, race, class and religion have become deeply entwinned. Using the theory of whiteness or ‘white acculturation’: the idea that racism and white supremacy function through a process of political, social, economic, and religious domination rather interpersonal acts of racism, in combination with an intersectional perspective of analysis, I suggest that UCKG Pentecostal identity is expressed online through ways of speaking, learning and experiencing the body through the circulation of images and digital content produced by Bishops and Bishop’s wives, and by their followers. This project therefore asks how gender, whiteness and class intersect in the digital production of UCKG media and how these messages are incorporated and expressed in bodily form by UCKG followers on social media and in the offline world in the construction of their Pentecostal identity. It combines analysis of social media with fieldwork using ethnographic methods of participant observation and in-depth interviews.

Coordinador

UPPSALA UNIVERSITET
Aportación neta de la UEn
€ 203 852,16
Dirección
VON KRAEMERS ALLE 4
751 05 Uppsala
Suecia

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Región
Östra Sverige Östra Mellansverige Uppsala län
Tipo de actividad
Higher or Secondary Education Establishments
Enlaces
Coste total
€ 203 852,16