Project description DEENESFRITPL Making farming cool for youth Young farmers can make a big contribution to promoting rural prosperity. Currently, more than a third of all farms in the EU are run by farmers who are close to their retirement age. The EU’s common agricultural policy post-2020 has identified generational renewal as one of its nine goals. As such, generational renewal of the agricultural sectors is considered a key first step to helping strengthen rural value chains and bolster rural viability and vitality. The EU-funded YOUNG FARMERS project will develop new ideas to engage more young people in agriculture. Specifically, it will design a ‘networked individualism’ model developed by the digital sociology field to understand behaviour patterns. The model is innovative and provides new perspectives to structure public debates. Show the project objective Hide the project objective Objective A global difficulty of attracting youth into farming, and the growing pressure on institutions to respond to the demand for efficient knowledge-transfer to youth in the digital age, are two key challenges within the contemporary socio-economic research. The YOUNG FARMERS project addresses these challenges by exploring the important but poorly explored question of how the global needs of youth in farming can benefit from digital communication technologies.There is already increasing use of digital communication tools by institutions to support generational renewal in farms such as establishing online youth forums, supporting digital farming platforms, using social media to disseminate information, and mobilize youth. However, these tools are still relatively new, thus it remains unclear as to how exactly they may contribute to generational renewal. The YOUNG FARMERS project aims to explore this digital communication transformation to develop a new thinking that guides generational renewal policies with a cross-national study in the USA and in Germany. At the center of the digital communication concept is the “networked individualism” model, which has been developed by digital sociology field to understand behavior patterns. Project conduct a study on the “networked” nature of youths’ economic behavior with focus on youth engagement into farming as a “career option”. The project is innovative, as it provides new perspectives to structure public debates in the area of rural youth, agricultural policies, and digital government. This project contributes (1) to the rise in new knowledge-transfer initiatives (e.g. EU young farmers’ networks, Erasmus+ apprenticeships in agriculture) that intend to offer new communication approaches to promote European young farming talents, and (2) to support the development of the human capital dimension of the Common Agricultural Policy post-2020, which has identified generational renewal as one of its nine goals. Fields of science social sciencessociologyagricultural sciencesagriculture, forestry, and fisheriesagriculture Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility Topic(s) MSCA-IF-2019 - Individual Fellowships Call for proposal H2020-MSCA-IF-2019 See other projects for this call Funding Scheme MSCA-IF-GF - Global Fellowships Coordinator LEIBNIZ-INSTITUT FUER AGRARENTWICKLUNG IN TRANSFORMATIONSOEKONOMIEN (IAMO) Net EU contribution € 264 669,12 Address THEODOR LIESER STRASSE 2 06120 Halle Saale Germany See on map Region Sachsen-Anhalt Sachsen-Anhalt Halle (Saale), Kreisfreie Stadt Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 264 669,12 Partners (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all Partner Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement. THE PENNSYLVANIA STATE UNIVERSITY United States Net EU contribution € 0,00 Address TECHNOLOGY CENTER BUILDING 110 16802 7000 UNIVERSITY PARK PA See on map Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 177 265,92
