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What can digital communications do for generational renewal in farming?

Project description

Making farming cool for youth

Young farmers can make a big contribution to promoting rural prosperity. Currently, more than a third of all farms in the EU are run by farmers who are close to their retirement age. The EU’s common agricultural policy post-2020 has identified generational renewal as one of its nine goals. As such, generational renewal of the agricultural sectors is considered a key first step to helping strengthen rural value chains and bolster rural viability and vitality. The EU-funded YOUNG FARMERS project will develop new ideas to engage more young people in agriculture. Specifically, it will design a ‘networked individualism’ model developed by the digital sociology field to understand behaviour patterns. The model is innovative and provides new perspectives to structure public debates.

Coordinator

LEIBNIZ-INSTITUT FUER AGRARENTWICKLUNG IN TRANSFORMATIONSOEKONOMIEN (IAMO)
Net EU contribution
€ 264 669,12
Address
Theodor Lieser Strasse 2
06120 Halle Saale
Germany

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Region
Sachsen-Anhalt Sachsen-Anhalt Halle (Saale), Kreisfreie Stadt
Activity type
Research Organisations
Non-EU contribution
€ 0,00

Partners (1)

Partner

Partner organisations contribute to the implementation of the action, but do not sign the Grant Agreement.

THE PENNSYLVANIA STATE UNIVERSITY
United States
Net EU contribution
€ 0,00
Address
Technology Center Building 110
16802 7000 University Park Pa

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Activity type
Higher or Secondary Education Establishments
Non-EU contribution
€ 177 265,92