o Clarifruit is developing the world’s-first automatic Quality Control (QC) platform for the Fresh Produce industry. The $2 trillion Fresh Produce supply chain experiences a staggering 45% waste. Quality mismatches between sellers & buyers represent a primary cause of this waste. While the industry invests ±1% of its revenue in QC processes, those processes are ineffective: manual, subjective, expensive and data-poor. We’ve built Clarifruit in order to develop a mobile, automatic and easy-to-use software platform that will deliver an objective, consistent and cost effective QC, empowering the world’s growers, marketing companies, wholesalers and retailers to make data-informed decisions
o Our mission is to help the global fresh produce supply chain reduce the enormous waste taking place. Our long-term target is to reduce up to 20% of our customers’ rejections & waste, which should translate to savings of > 80 million tones of produce waste and € billions to the world. One of the key beneficiaries of our automatic QC platform would be the Grower segment. The Growers are considered to be the weakest link in the supply chain given their limited access to QC and weak pricing leverage. Clarifruit will democratize the QC process to the entire supply chain and allow the growers to perform QC at the same level that the world’s marketing companies or retailers perform, and by that enable those growers to better match quality of supply to customer quality specs and optimize the revenue opportunity for them.
o As part of this project, we are building a mobile app that is capable of automatically analyzing external attributes and defects of the produce as well as import data re internal attributes from 3rd-party industry devices. We are also building an integrated Management & analytics dashboard that can store the data, manage it in real-time, and derive actionable insights and analytics to the QC manager
