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Incorporating Demographic Factors into Natural Language Processing Models

Project description

Including demographics in language technology

Incorporating demographic factors in language technology is difficult. But that is the aim of the EU-funded INTEGRATOR project, developing novel data sets, theories and algorithms to incorporate demographic factors into language technology. This will improve the performance of existing tools for all users, reduce demographic bias and enable new applications. Current natural language processing technology fails to account for demographics, both in language understanding (e.g. sentiment analysis) and generation. This failure prevents us from reaching human-like performance, limits possible future applications and introduces systematic bias against underrepresented demographic groups.

Objective

The goal of INTEGRATOR is to develop novel data sets, theories, and algorithms to incorporate demographic factors into language technology. This will improve performance of existing tools for all users, reduce demographic bias, and enable completely new applications.
Language reflects demographic factors like our age, gender, etc. People actively use this information to make inferences, but current language technology (NLP) fails to account for demographics, both in language understanding (e.g. sentiment analysis) and generation (e.g. chatbots). This failure prevents us from reaching human-like performance, limits possible future applications, and introduces systematic bias against underrepresented demographic groups.
Solving demographic bias is one of the greatest challenges for current language technology. Failing to do so will limit the field and harm public trust in it. Bias in AI systems recently emerged as a severe problem for privacy, fairness, and ethics of AI. It is especially prevalent in language technology, due to language's rich demographic information. Since NLP is ubiquitous (translation, search, personal assistants, etc.), demographically biased models creates uneven access to vital technology.
Despite increased interest in demographics in NLP, there are no concerted efforts to integrate it: no theory, data sets, or algorithmic solutions. INTEGRATOR will address these by identifying which demographic factors affect NLP systems, devising a bias taxonomy and metrics, and creating new data. These will enable us to use transfer and reinforcement learning methods to build demographically aware input representations and systems that incorporate demographics to improve performance and reduce bias.
Demographically aware NLP will lead to high-performing, fair systems for text analysis and generation. This ground-breaking research advances our understanding of NLP, algorithmic fairness, and bias in AI, and creates new research resources and avenues.

Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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ERC-STG - Starting Grant

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Call for proposal

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(opens in new window) ERC-2020-STG

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Host institution

UNIVERSITA COMMERCIALE LUIGI BOCCONI
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 498 937,00
Address
VIA SARFATTI 25
20136 Milano
Italy

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Region
Nord-Ovest Lombardia Milano
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 498 937,00

Beneficiaries (1)

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