Project description
TV channels with live, on-demand content for all sports clubs
Big sports federations dominate sponsored funding and the media. This leads to the isolation of minor sports events, which represent 95 % of European sports competitions. The EU-funded TiiVii project proposes a fully automated professional TV platform that allows any sports club, league or federation to create its scalable TV channels with live, on-demand content and at only 10 % the cost of a traditionally televised sports organisation. The project will advance the solution through a triple-AI-stack that simulates a human production crew operating multi-camera rigs, support 8K cameras and implement 5G network interoperability, allowing immediate data exchange between sports sites, media distributors and consumers.
Objective
We developed TiiVii, a fully-automated, professional TV production platform, to help any sports club, league or federation to create their own scalable TV channels with live and on-demand content. At only 10% the cost of a traditionally-televised event, sport organizations will persuasively engage fans and commercial sponsors through interactive sport content. Our solution will create a new value chain that makes TV production available and affordable for non-premium sport segments, and their emerging content distributors - challenger telecom operators and publicly-financed local media broadcasters. Commercial TV sports production can cost up to €100K a game and 95% of European sports club competitions are never seen in a format accessible to their fans. Premium sports dominate all sponsor funding and media attention. The minority federations forfeit their digital media rights to more powerful parties to get any media exposure. Despite widely-connected mobile devices, sport fans have no access their favourite sports live. So far, the market has been applying single-stack artificial intelligence (AI) and ‘stitching’ of multiple camera video inputs. Niche sport codes are promoted with new video content but at no point does it satisfy the high-quality benchmark of professional TV production. The stitched stream with cropped sequences does not show 100% of what actually happens in the game. The result is a non-interactive, non-immersive stream that excludes the emerging technologies designed to support virtual reality and 3D experiences. We will progress TiiVii to a fully-automated production platform through a triple-AI-stack simulating a human production crew operating multi-camera rigs. We will build support for 8K cameras and implement 5G network interoperability to support instantaneous data exchange between sport venues, media distributors and content consumers. We will conduct B2B and B2C trials to validate TiiVii’s technology and business model.
Fields of science
- natural sciencescomputer and information sciencesartificial intelligence
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencesdata sciencedata exchange
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
Programme(s)
Funding Scheme
SME-2 - SME instrument phase 2Coordinator
15008 Coruna
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.