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Developing and improving consumer-supplier relationship in traditional commerce using information and communication technologies

Objective

This project falls within the Information Society Technologies and is a research and development activity in Action Line II.3.3 "Enhanced consumer-supplier relationships".

The retail trade is a vital element of the European economy. It comprises more than 4 million enterprises, with a turnover of more than 2BEuro and a workforce of approximately 15 millions of persons. The most important sub-sector within retailing trade is Food & Drinks, which accounts for 43% of the total.

In this context, the strategic goal of DISTRICT is developing a set of tools and the associated business model that enable small food retailers to remain competitive in the e-commerce era, whilst keeping their distinctive marketing values. These unique competitive advantages are, for example, personalised attention and advise to the customer, high quality fresh products.

DISTRICT tool set includes innovative features such as user profiling, demand management, together with an integrated web based business management system. It will be installed and evaluated in two European pilots in the food retailer sector.

Objectives:
This project falls within the Information Society Technologies and is a research and development activity in Action Line II.3.3 "Enhanced consumer-supplier relationships". The retail trade is a vital element of the European economy. It comprises more than 4 million enterprises, with a turnover of more than 2 BEuro and a workforce of approximately 15 millions of persons. The most important sub-sector within retailing trade is Food & Drinks, which accounts for 43% of the total. In this context, the strategic goal of DISTRICT is developing a set of tools and the associated business model that enable small food retailers to remain competitive in the e-commerce era, whilst keeping their distinctive marketing values. These unique competitive advantages are, for example, personalised attention and advise to the customer, high quality fresh products. DISTRICT tool set includes innovative features such as user profiling, demand management, together with an integrated web based business management system. It will be installed and evaluated in two European pilots in the food retailer sector.

Work description:
The work will start by identifying the requirements of the users in the consortium, as well as those of a wider community. These requirements will then be traced into technical specifications, both of the system as a whole and of the individual modules. An accurate analysis of the evidenced user needs and system requirements will be the next step. The final result will be a system architectural design that follows the UML Methodology.

The development of the DISTRICT 1st Prototype will be done on the basis of the previous Analysis and Design work already mentioned. It will be carried out the implementation and integration of all the DISTRICT modules: user profiling, logistics, business management and other services depending on the specific site.

An Evaluation Plan will be produced in order to define the evaluation methodology to be used later in the project. Three main stages are envisaged: identification of stakeholders, quantification of cost benefits and the analysis of the evaluation.

The development of the first prototype will be evaluated in laboratory conditions. Issues as the integration of the modules, the compliance of the operation of the system with the technical specification, the robustness, reliability, failure recovery, etc will be assessed.

Then, the DISTRICT Final Prototype Development will be conducted by implementing the specific development made in each one of the two Evaluation sites for the further installation and evaluation of the system. It will also include the refinement require after the First Evaluation of the DISTRICT 1st prototype.

The whole integrated system will be evaluated in each site. It is foreseen that the users from each site will be the main evaluators of the results of the Projects. The final product will be exploited by the consortium partners.

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

ETRA INVESTIGACION Y DESARROLLO SA
Address
Calle Tres Forques 147
Valencia
Spain

Participants (7)

ADVIESBUREAU BRAND CONSULTANTS V.O.F.
Netherlands
Address
Boterkorfhoek 97
7546 JD Enschede
ASOCIACION DE VENDEDORES DEL MERCADO CENTRAL DE VALENCIA
Spain
Address
Pza Ciudad De Brujas S/n
46001 Valencia
BRUNEL UNIVERSITY
United Kingdom
Address
Kingston Lane
Uxbridge
CTLABS SPOL. S.R.O.
Czechia
Address
Perustejnske Janovice 28
Rozna
INSTITUTUL NATIONAL DE CERCETARE-DEZVOLTARE IN INFORMATICA - ICI BUCURESTI RA
Romania
Address
8-10 Maresal Averescu Avenue
011455 Bucharest
RESEARCH CENTER OF THE ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Greece
Address
46, Kefallinias Street
11251 Athens
STICHTING EXPLOITATIE EN BEHEER TELEMATICA KAN
Netherlands
Address
Markt 29
6811 CH Arnhem