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myTV: personalised services for digital television

Objective

The first objective is to develop, standardise, implement, validate and demonstrate a consumer platform with built-in local storage, for personalised services in digital broadcasting and broadband communication. This platform will enable consumers to have access to content and services at their convenience, independent of the moment of broadcasting.

A second objective is to develop new services exploiting this platform. Appealing examples include the ability to turn local storage into a personalised television channel, non-linear browsing of television content, interactive and targeted advertising, and easy navigation through the massive amount of content offered.

The third objective is to provide true interoperability, both across different service providers and across different box manufacturers. Therefore contribution to and adherence to standards is another important objective of the myTV project.

Work description:
The first phase in the myTV project is the exploration of new services, taking into account the interest of both commercial and public broadcasters, as well as the users. The requirements following from these service and business models will lead to the definition of the end-to-end architecture of the platform, the interfaces and the data flows. Developing the architecture and the transport mechanisms over the digital broadcast chain will be an important part of the work.

The next phase is the implementation of the platform. To guarantee true interoperability, the myTV platform will adhere to open standards and concepts wherever applicable, including TV Anytime, Java and the DVB Multimedia Home Platform. The myTV project will contribute to the extension of these standards wherever required.

In parallel, pilot services will be realised. An important issue here is the creation of intuitive user interfaces. Early user tests will be performed to acquire important information on the user requirements.

Integrated testing of pilot services on the platform prototypes will be performed to verify the architecture and the application concepts. The interoperability will be validated by testing different services on different platform implementations.

The prototypes and services will be tested in user trials, and shown at some major exhibition, such as IBC, IFA or NAB.

Milestones:

M1 month 04
- First system and application concepts defined
- decisions on the overall architecture have been taken

M2 month 12
- New services and business models have been worked out and visualised

M3 month 21
- myTV box realised
- the prototypes have been completed, including resident and downloadable services

M4 month 24
- User trials finished
- the project's results have been demonstrated publicly, and tested in user trials

Funding Scheme

CSC - Cost-sharing contracts

Coordinator

PHILIPS ELECTRONICS NEDERLAND B.V.
Address
Boschdijk 525
5621 JG Eindhoven
Netherlands

Participants (7)

BRITISH BROADCASTING CORPORATION
United Kingdom
Address
Broadcasting House
London
NEDERLANDS OMROEPPRODUKTIE BEDRIJF N.V.
Netherlands
Address
Sumatralaan 45
1217 GP Hilversum
NOKIA OYJ
Finland
Address
Keilalahdentie 4
02150 Espoo
PHILIPS ELECTRONICS UK LIMITED
United Kingdom
Address
420-430 London Road
CR9 3QR Croydon
PHILIPS S.P.A.
Italy
Address
Piazza Quattro Novembre 3
20124 Milano
RAI - RADIOTELEVISIONE ITALIANA S.P.A.
Italy
Address
Viale Mazzini 14
00195 Roma
UNIVERZA V LJUBLJANI, FAKULTETA ZA ELEKTROTEHNIKO
Slovenia
Address
Trzaska Cesta 25
1000 Ljubljana