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A Virtual Marketplace For The Implementation Of Healthy Nutritional Plans

Objective

HEALTHY-MARKET focuses its research on the construction of a web-based, agent-mediated virtual marketplace to support citizens in putting into actions medical nutritional advice and in developing healthy eating practices. The project will initially address specific categories of citizens at risk, for which healthy nutrition is important for their activity, like sportsmen, and/or for preventing risk factors like high blood pressure, heart diseases, certain cancers, diabetes. The system will be tested in 3 sites in Europe: in Spain, Italy, and Estonia. An additional test, with local funding, will be performed in Argentina.

The ambition of HEALTHY-MARKET is to link the production industry, mainly in the food domain, and the consumers through the mediation of the providers of certified and trustable medical information (e.g. clinical/nutrition Centres) and of the providers of certified information about food and produce composition (e.g. certified Laboratories). The producers are expected to offer their produce with nutritional information approved by certification Centres (food + information). Based on these certified product information and on the clinical information already available for weight and nutrition control, the system will then build personalized nutritional plans (up to the construction of single menus) based on individual health profiles, personal tastes, preferences.

Work description:
The workplan structure is organised around nine workpackages, grouped into four main areas:

* Definition of the HEALTHY-MARKET concept and system.
The system concept will be specified in detail, taking into account both user requirements and technological state of the art; the system architecture will be designed and functional and technical specifications will be produced.
Two workpackages belong to this area: WP1. User Requirements and WP2. System Specifications.

* Implementation of the HEALTHY-MARKET system.
Each of the building blocks identified in the system functional architecture will designed, implemented and verified against the specifications.
This work is organised into three workpackages: WP3. User & Community Support, WP4. Supplier Support, WP5. Knowledge Base.

* Industrial exploitation Commercial viability and user acceptance will be assessed by using a prototyping approach.
A first prototype will be available at month 12, in order to start a first pilot validation phase. During the pilot phase, which will last until month 21, the modules' design will be continually improved, according to recommendations provided by the validation team, and a new version produced in the lab. The new version will be released at month 21, in order to start a second pilot validation round. The recommendations derived from the validation phase will be used to define commercial exploitation plans for the HEALTHY-MARKET product, including a business model for the role of suppliers industry in the practical implementation of healthy lifestyles and detailed launch plan for the HEALTHY-MARKET solution.
The work is organised in two workpackages: WP6. Validation, WP7. Dissemination & Implementation

* Management and control.
This group includes workpackages related to the smooth management of project activities (both technical and administrative) and quality assessment.
They are: WP8. Assessment & Evaluation, WP9. Project management

Milestones:
- User Requirements at month 6;
- HEALTHY MARKET prototype at month 21;
- Validated platform, ready for exploitation, at month 30.

Call for proposal

Data not available

Coordinator

UNIVERSIDAD POLITECNICA DE VALENCIA
Address
Camino De Vera S/n
46022 Valencia
Spain
 

Participants (11)

AZIENDA OSPEDALIERA DI PARMA
Italy
Address
Via Gramsci 14
43100 Parma
 
BARILLA ALIMENTARE S.P.A.
Italy
Address
Via Mantova 166
43100 Parma
 
DAP NOESIS BUSINESS SOLUTIONS LIMITED
Cyprus
Address
1 St Floor, 20 Themistocli Dervi Street
1066 Nicosia
 
EMPHASIS SYSTEMS AE
Greece
Address
36, Ionias Avenue
17456 Alimos, Athens
 
IDS SCHEER CR, S.R.O
Czechia
Address
Videnska 55
639 00 Brno
 
KRONOS N. KARAKITSOS SA
Greece
Address
Thoukididou 91, Zaroyhleika
26332 Patras
 
OU TERVISEPORTAAL
Estonia
Address
Mooni 60-12
10619 Tallinn
 
PRODUCTOS VELARTE, S.L.
Spain
Address
Calle En Proyecto 42
46472 Catarroja (Valencia)
 
R. & S. INFORMATICA - S.R.L.
Italy
Address
Via Lazzaroni 4
20124 Milano
 
UNIVERSIDAD NACIONAL DE TUCUMAN
Argentina
Address
Ayacucho 491
4000 San Miguel De Tucuman
 
UNIVERSITA DEGLI STUDI DI PARMA
Italy
Address
Via Universita 12
43100 Parma