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Information and publicity helping the objective of reducing motorised mobility

Exploitable results

INPHORMM investigated how transport information and publicity campaigns can influence peoples' awareness, attitudes and travel behaviour - and encourage cycling, walking and the use of public transport. The results demonstrate that an ever-increasing number of organizations and agencies are developing campaigns and programmes to promote alternatives to the car or marketing their policies to reduce car use. There are examples from national, regional and Local Authorities, City Councils and municipalities, public transport operators, environmental organizations, advocates of other modes such as cycling, walking and car-sharing, Health Authorities and health insurance companies, employers and sites with high volumes of traffic such as tourist attractions, airports, hospitals, universities and schools. All are involved in providing information or running campaigns/programmes to reduce car use. Many campaigns are co-ordinated by partnerships between these organizations and some are working with local community groups. Conclusions On the basis of the monitoring and evaluation results found in the review, some general conclusions have been drawn which have been used to develop a general model to understand travel behaviour change and provide good practice guidelines.