Objective Health-related claims and symbols may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle. However, current insights into how health symbols and claims are understood and used in real-world shopping situations are limited, making it difficult to derive recommendations on the wording and design of health claims and symbols, including the context in which these appear on the food label. The objectives of this project are to determine how health-related symbols and claims, in their context, are understood by consumers, and how they affect purchasing and consumption, taking into account both individual differences in needs and wants and country-specific differences with regard to use of health claims and symbols. Guidelines will be developed for EU policy directed towards health-related symbols and claims, and a set of methods will be developed that can be used by policy-makers and industry to assess the effects of health claims and symbols as these appear on the market. The project will draw heavily on the involvement of stakeholders from the whole food sector to ensure results with high practical relevance. Fields of science social scienceseconomics and businesseconomicsmicroeconomics Programme(s) FP7-KBBE - Specific Programme "Cooperation": Food, Agriculture and Biotechnology Topic(s) KBBE.2012.2.1-01 - Role of health-related symbols and claims in consumer behaviour Call for proposal FP7-KBBE-2012-6-singlestage See other projects for this call Funding Scheme CP-FP - Small or medium-scale focused research project Coordinator EUROPEAN FOOD INFORMATION COUNCIL EU contribution € 571 581,65 Address RUE BELLIARD 2A 1040 BRUXELLES Belgium See on map Region Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad Activity type Other Administrative Contact Sophie Hieke (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (13) Sort alphabetically Sort by EU Contribution Expand all Collapse all AARHUS UNIVERSITET Denmark EU contribution € 339 475,00 Address NORDRE RINGGADE 1 8000 Aarhus C See on map Region Danmark Midtjylland Østjylland Activity type Higher or Secondary Education Establishments Administrative Contact Mikkel Larsen (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITY OF SURREY United Kingdom EU contribution € 258 864,00 Address Stag Hill GU2 7XH Guildford See on map Region South East (England) Surrey, East and West Sussex West Surrey Activity type Higher or Secondary Education Establishments Administrative Contact Maria Sega-Buhalis (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data WAGENINGEN UNIVERSITY Netherlands EU contribution € 313 646,00 Address DROEVENDAALSESTEEG 4 6708 PB Wageningen See on map Region Oost-Nederland Gelderland Veluwe Activity type Higher or Secondary Education Establishments Administrative Contact Ingeborg Oude Lansink (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD United Kingdom EU contribution € 155 562,93 Address WELLINGTON SQUARE UNIVERSITY OFFICES OX1 2JD Oxford See on map Region South East (England) Berkshire, Buckinghamshire and Oxfordshire Oxfordshire Activity type Higher or Secondary Education Establishments Administrative Contact Linda Pialek (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITAT DES SAARLANDES Germany EU contribution € 354 165,60 Address CAMPUS 66123 Saarbrucken See on map Region Saarland Saarland Regionalverband Saarbrücken Activity type Higher or Secondary Education Establishments Administrative Contact Andrea Groeppel-Klein (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITEIT GENT Belgium EU contribution € 249 599,65 Address SINT PIETERSNIEUWSTRAAT 25 9000 Gent See on map Region Vlaams Gewest Prov. Oost-Vlaanderen Arr. Gent Activity type Higher or Secondary Education Establishments Administrative Contact Margo Baele (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data KOBENHAVNS UNIVERSITET Denmark EU contribution € 150 764,00 Address NORREGADE 10 1165 Kobenhavn See on map Region Danmark Hovedstaden Byen København Activity type Higher or Secondary Education Establishments Administrative Contact Ivan Kristoffersen (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data BUDAPESTI CORVINUS EGYETEM Hungary EU contribution € 57 750,00 Address FOVAM TER 8 1093 Budapest See on map Region Közép-Magyarország Budapest Budapest Activity type Higher or Secondary Education Establishments Administrative Contact Judit Simon (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data SCHUTTELAAR & PARTNERS, ADVIESBUREAU VOOR MAATSCHAPPELIJKE COMMUNICATIE BV Netherlands EU contribution € 181 980,00 Address Zeestraat 84 2518 AD Den Haag See on map Region West-Nederland Zuid-Holland Agglomeratie ’s-Gravenhage Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Monique Veenker (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data LIVSMEDELSVERKET Participation ended Sweden EU contribution € 5 889,16 Address DAG HAMMARSKJOLDS VAG 56 A 752 37 Uppsala See on map Region Östra Sverige Östra Mellansverige Uppsala län Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Administrative Contact Anita Laser Reuterswärd (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERZA V LJUBLJANI Slovenia EU contribution € 205 275,01 Address KONGRESNI TRG 12 1000 Ljubljana See on map Region Slovenija Zahodna Slovenija Osrednjeslovenska Activity type Higher or Secondary Education Establishments Administrative Contact Marija Klopčič (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON Spain EU contribution € 123 350,00 Address Avda. Montañana 930 50059 Zaragoza See on map Region Noreste Aragón Zaragoza Activity type Research Organisations Administrative Contact Azucena Gracia (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data GLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG Germany EU contribution € 31 200,00 Address LEIPZIGER STRASSE 8 66606 SANKT WENDEL See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Johannes Scupin (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data
