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Role of health-related claims and symbols in consumer behaviour

Obiettivo

Health-related claims and symbols may be potentially influential in supporting informed choice, furthering healthier consumer food choices, and strengthening competitiveness of the European food industry in bringing about food products that support a healthier lifestyle. However, current insights into how health symbols and claims are understood and used in real-world shopping situations are limited, making it difficult to derive recommendations on the wording and design of health claims and symbols, including the context in which these appear on the food label. The objectives of this project are to determine how health-related symbols and claims, in their context, are understood by consumers, and how they affect purchasing and consumption, taking into account both individual differences in needs and wants and country-specific differences with regard to use of health claims and symbols. Guidelines will be developed for EU policy directed towards health-related symbols and claims, and a set of methods will be developed that can be used by policy-makers and industry to assess the effects of health claims and symbols as these appear on the market. The project will draw heavily on the involvement of stakeholders from the whole food sector to ensure results with high practical relevance.

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Meccanismo di finanziamento

CP-FP - Small or medium-scale focused research project

Coordinatore

EUROPEAN FOOD INFORMATION COUNCIL
Indirizzo
Rue Des Deux Eglises 14
1000 Bruxelles
Belgio
Tipo di attività
Other
Contributo UE
€ 571 581,65
Contatto amministrativo
Sophie Hieke (Dr.)

Partecipanti (13)

AARHUS UNIVERSITET
Danimarca
Contributo UE
€ 339 475
Indirizzo
Nordre Ringgade 1
8000 Aarhus C
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Mikkel Larsen (Mr.)
UNIVERSITY OF SURREY
United Kingdom
Contributo UE
€ 258 864
Indirizzo
Stag Hill
GU2 7XH Guildford
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Maria Sega-Buhalis (Ms.)
WAGENINGEN UNIVERSITY
Paesi Bassi
Contributo UE
€ 313 646
Indirizzo
Droevendaalsesteeg 4
6708 PB Wageningen
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Ingeborg Oude Lansink (Ms.)
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
United Kingdom
Contributo UE
€ 155 562,93
Indirizzo
Wellington Square University Offices
OX1 2JD Oxford
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Linda Pialek (Ms.)
UNIVERSITAT DES SAARLANDES
Germania
Contributo UE
€ 354 165,60
Indirizzo
Campus
66123 Saarbrucken
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Andrea Groeppel-Klein (Prof.)
UNIVERSITEIT GENT
Belgio
Contributo UE
€ 249 599,65
Indirizzo
Sint Pietersnieuwstraat 25
9000 Gent
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Margo Baele (Dr.)
KOBENHAVNS UNIVERSITET
Danimarca
Contributo UE
€ 150 764
Indirizzo
Norregade 10
1165 Kobenhavn
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Ivan Kristoffersen (Mr.)
BUDAPESTI CORVINUS EGYETEM
Ungheria
Contributo UE
€ 57 750
Indirizzo
Fovam Ter 8
1093 Budapest
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Judit Simon (Dr.)
SCHUTTELAAR & PARTNERS, ADVIESBUREAU VOOR MAATSCHAPPELIJKE COMMUNICATIE BV
Paesi Bassi
Contributo UE
€ 181 980
Indirizzo
Zeestraat 84
2518 AD Den Haag
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contatto amministrativo
Monique Veenker (Ms.)
LIVSMEDELS VERKET

Partecipazione conclusa

Svezia
Contributo UE
€ 5 889,16
Indirizzo
Hamnesplanaden 5
751 26 Uppsala
Tipo di attività
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
Contatto amministrativo
Anita Laser Reuterswärd (Dr.)
UNIVERZA V LJUBLJANI
Slovenia
Contributo UE
€ 205 275,01
Indirizzo
Kongresni Trg 12
1000 Ljubljana
Tipo di attività
Higher or Secondary Education Establishments
Contatto amministrativo
Marija Klopčič (Dr.)
CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON
Spagna
Contributo UE
€ 123 350
Indirizzo
Avda. Montañana 930
50059 Zaragoza
Tipo di attività
Research Organisations
Contatto amministrativo
Azucena Gracia (Dr.)
GLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG
Germania
Contributo UE
€ 31 200
Indirizzo
Leipziger Strasse 8
66606 Sankt Wendel
Tipo di attività
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contatto amministrativo
Johannes Scupin (Mr.)