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The ultimate digital platform for full transparency and efficiency in the fruits and vegetables trade

Project description

New digital platform for the fruits and vegetables market

The farm-to-fork journey of fruits and vegetables is long and complicated. It all begins with growing, picking and packaging, but that’s just the start of a long supply chain where multiple actors across geographical borders are involved. What is more, the entire journey is subject to different trading requirements regarding sustainability, food safety and social information sharing and processing. It is not always easy to deliver quality, safe and sustainable products that meet all trading requirements and satisfy consumer demands. The EU-funded B2FRESH project provides all operators (producers, traders and retailers) with a digital platform where they can find all the tools they need to manage customer requirements and supply chains in a more efficient and convenient way.

Objective

The fruits and vegetables (F&V) trade is organized along the supply chain, where multiple actors from different countries and subjected to different trading requirements exchange information and interact.
The ultimate goal of the supply chain is to deliver quality and safe products that meet all the trading requirements and the consumers’ demands. However, the diversity of production areas (international scope), the length of the supply chain, the high number of actors and interlinked relationships between them, the multiple different trading requirements (different in each country and per retailer), the market uncertainty (difficult to foresee harvest and prices) and the perishable nature of the produce affects the smooth functioning of the supply chain and cause inefficiencies.
With B2Fresh we aim to provide to the F&V operators (producers, traders and retailers) with a digital platform where they can find all the tools that they need to manage their supply chains in a more efficient and convenient way. We provide an ecosystem of interconnected applications that help visualize, analyse, benchmark and share data locked within the supply chain, removing complexity and reducing duplications.
Thanks to our solution, we ease the supply chain management by assuring transparency and the fluent transmission of information. The operators can connect with each other through B2Fresh, so they get a complete overview of the supply chain and can share and access documents (analyses results, certifications, QC reports, specifications), send information request, receive purchase orders, etc. In addition, by aggregating and analysing the platform’s data, we provide our users with performance and benchmarking reports, so they can detect points of improvement otherwise not found. Finally, by making use of concepts such as Big Data and Predictive Algorithms, we are able to offer predictive insights to take the adequate long-term decisions.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

FOOD EXPERTS SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
CALLE JULIO REY PASTOR 6 4 IZQUIERDA
28007 MADRID
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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