Project description
Understanding the factors that keep the media industry vital, diverse and competitive
The EU-funded DIGISTRAT project tackles acute questions of organisational renewal capacity and change management in the radically changing media sector. The key question is how media organisations can renew their strategic thinking, resource bases and capabilities to stay competitive while addressing the challenges brought about by technological convergence, rapidly changing media usage behaviour and increasing global competition. Understanding the factors that keep the media industry vital, diverse and competitive is of great importance for European democracy. The unique multidisciplinary research framework combines modern theories of strategic management research, especially in relation to the dynamic capability view and the managerial cognition tradition. The project performs pioneering research into media management and opens many new options for projects and international collaboration as well as applications in other industries facing digital transformation.
Objective
The innovative research project tackles acute questions of organisational renewal capacity and change management in the radically changing media sector. The key question is how media organisations can renew their thinking, resource bases and capabilities in order to stay competitive while addressing the challenges of digitalisation. The research is carried out by conducting qualitative and quantitative analyses based on data collected in the German media industry. The media context offers an excellent example of a dynamic business environment brought about by technological convergence, rapidly changing media usage behaviour and increasing global competition. The theoretical framework is based on modern theories of strategic management research, especially in relation to the dynamic capability
view and the managerial cognition tradition. The combination of the two frameworks forms a unique multidisciplinary research approach that comprehensively helps European media organisations tackle organisational path dependencies and drivers of change. Understanding the factors that keep the media industry competitive is of great importance, because vital and diverse media is a key element of European democracy.
The project is a pioneering piece of research into media management and opens many new options for projects and international collaboration as well as applications in other industries facing digital transformation. The unique interdisciplinary approach and research setting combined with a highly important topic of European interest remarkably improves the senior researcher’s competencies through applying new theories and analysis methods. The project also extends her teaching skills through opportunities at the host institution related to strategic management and the media sector than at her home university. As a result the fellowship considerably widens her career opportunities, especially as the study will spur wider interest in both academia and practice.
Fields of science (EuroSciVoc)
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2019
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
26389 Wilhelmshaven
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.