Project description
Towards a new ethical spectatorship model
Entertainment media often raise ethical concerns, leading to the establishment of ethical guidelines and laws. Various regulatory bodies are tasked with overseeing and rating numerous forms of media. The MSCA-funded APTES project will analyse ethical media consumption focusing on film spectatorship. Its objective is to develop a theory and practice that enables individuals to engage with entertainment in an ethical manner. This approach shifts the traditional focus from the ethics of content creators to those of the audience members. The project applies reception theory to entertainment media, and specifically to films, creating a new model for ethical spectatorship. This model will be discussed and implemented in two secondary schools.
Objective
The project “A Path Towards Ethical Spectatorship” will analyze ethical approaches to media consumption, developing a theory and a practice of individual ethical engagement with entertainment. Crucially, this will be addressed from the perspective of the audience member, rather than society at large, so displacing the traditional focus on the ethics of the author of the content. Grounded in 20th- and 21st-century philosophical and sociologic analyses of the ways in which meaning is constructed, found, and extracted from the materials we read, listen to, and consume, “A Path towards Ethical Spectatorship” will build upon the researcher’s decade-long work on Inheritance and Legacy in the cultural space. Adapting the framework of reception theory to the sphere of contemporary entertainment media, the project will create a new model for the critical discussion of ethical spectatorship for secondary schools that will be presented to two of the schools involved in the ACCESS UCC Plus programme. Upon analysis of the results of these activities, the model lesson plan on ethical spectatorship will be perfected and made available to schools beyond Cork, as well as to members of the general public in their lifelong learning. The goal is to provide terminology and conceptualization to help the audience make sense of instances of cancel culture, author denunciation, and cultural boycotts, and to understand whether these correspond to a responsibility of the individual audience member as they participate to the development of an inclusive and peaceful society.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2022-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
T12 YN60 Cork
Ireland
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.