Project description
The future of coffee cultures through games and AI
Coffee cultures around the world face uncertain futures due to climate change, alongside social, political and economic pressures. Supported by the Marie Skłodowska-Curie Actions programme, the CoffeeFutures project will develop a game-based tool combining participatory data collection, group modelling and AI analysis to explore the intangible cultural heritage of coffee cultures. Through field studies in Italy and India, it will gather perspectives from producers and consumers to better understand the cultural ecosystem services, vulnerabilities and conflicts linked to coffee production, including labour exploitation, gender discrimination and unsustainable practices. The project’s goal is to develop tools to support fairer, more sustainable and culturally informed approaches to coffee futures.
Objective
The objective of the CoffeeFutures project is to develop a game-based tool for knowledge coproduction on social-ecological systems, blending group modelling and participatory data collection with AI analysis. It will focus this Hybrid Intelligence on the problematic task of defining and assessing Intangible Cultural Heritage (ICH) of coffee cultures, which face uncertain futures due to climate change, exacerbated by social, political and economic drivers. Intergovernmental biodiversity and climate change agencies list cultural ecosystem services provided by food, celebrating traditions, customs and practices, yet acknowledge a lack of adequate assessment methods. Furthermore, ICH of coffee is not all positive; its production is rife with conflict and ambivalent heritages, such as unsustainable agroforestry practices, postcolonial legacies of labour exploitation, and gender discrimination. CoffeeFutures will extend proven stakeholder engagement potentials of games with digital data collection and advanced computational analysis to unpack this complexity, co-create knowledge, and foster awareness of shared values, vulnerabilities and risks from climate change. Field studies in Italy and India will deploy the game to gather diverse participants' perspectives on coffee cultures, creating a knowledge system that can be queried to arrive at new understandings. CoffeeFutures will be enacted over 24 months at UniBZ Faculty of Design and Art with AI training at Faculty of Engineering, and ETH Zurich Department of Environmental Systems Science, building on the applicant's extensive experience facilitating game-based group modelling workshops and published works on participatory sense-making for social-ecological systems research. This work will give voice to coffee producers in a pluralistic discourse with consumers, acknowledging the challenges they face while promoting fair trade and specialty coffee and contributing to climate science and ICH research communities.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- social sciences sociology social issues social inequalities
- natural sciences chemical sciences inorganic chemistry post-transition metals
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
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Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2025-PF
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
39100 Bolzano
Italy
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.