From the creation of artificial limbs with a sense of touch, to car windscreens with embedded electronic screens, developments in nanosciences and technologies have the potential to revolutionise our lives. However, public appreciation of these ground-breaking developments is generally low. The EU-funded 'Enhancing public awareness on the results of European research actions on nanosciences and nanotechnologies through the professional use of television media' (NANO-TV) research project raised awareness of the work done by European scientists in the nano fields through a series of ready-to-broadcast video clips. Researchers from a leading nanotechnology institute worked with film production companies to produce 14 video news releases (VNRs) on different nanotechnology-related developments. The VNRs can be shown directly by broadcasters rights-free or edited to fit their own formats. NANO-TV has also produced accompanying materials such as press releases and articles, with all material directly accessible on a web platform. Each of the VNRs created during the two-year project is expected to be shown by at least 10 national TV stations, reaching a viewing audience of several tens of millions of people.
Enhancing public awareness on the results of European research actions on Nanosciences and Nanotechnologies through the professional use of television media and the internet
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30 October 2020