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Concise Consumer Communication through Robust Labels for Bio-based Systems

Project description

Helping consumers make eco-friendly purchases

In retail models where products move from businesses to end users, label and certification schemes (LCSs) are an important part of the communication. In terms of bio-based products (BBPs), these labels help consumers make sustainable purchases. In this context, the EU-funded 3-CO project will assess the LCSs and metrics in the bioeconomy. It will also iteratively engage consumers to understand their decision-making processes and motivation towards sustainability consumption as well as needs and requirements regarding future labelling of BBPs. By co-developing smart digital solutions for consumers, the project will support responsible consumption. To further support consumers, 3-CO will create guidelines for the design of labels for BBPs. Overall, the project aims to improve transparency of BBP value chains and information communicated to consumers.

Objective

The aim of the 3-CO project is to develop and demonstrate viability of a supportive framework for Label and Certification Schemes (LCS) on Business-to-Consumers (B2C) communication for industrial bio-based products (BBPs) that enables and supports consumers to make more sustainable buying choices. The supportive framework will consist of actionable guidelines for LCS owners that reflect consumers and other stakeholders needs, digital solutions to support better-informed decision-making processes of consumers as well as policy recommendations on deploying social measures.
In terms of approach, 3-CO will (i) assess the LCS and metrics in the bioeconomy, (ii) iteratively engage consumers to understand their decision-making processes and motivation towards sustainability consumption, and needs and requirements towards future labelling of BBPs, (iii) co-develop smart digital solutions for consumers to support their behavioural change towards responsible consumption, (iv) assess measures for social engagement/innovation supporting consumers, industry and public bodies to switch towards socially and environmentally responsible behaviour, and (v) create guidelines for the design of labels for BBPs for owners of environmental labelling and information systems, public authorities and industry designers.
The project aims to improve the sustainability performance and competitiveness in the bio-based systems. Impact of the 3-CO project will include (i) improved transparency of BBP value chains and information to consumers and public authorities through digital solutions, (ii) support of environmentally responsible decision-making through LCS, (iii) improved understanding of metrics on environmental, societal and economic value generated by BBPs, and as a wider impact (iv) innovative governance models.
3-CO will help to increase the market share of sustainable, circular BBPs, influencing the business of companies that make and offer these.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-CSA - HORIZON Coordination and Support Actions

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Call for proposal

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(opens in new window) HORIZON-CL6-2022-GOVERNANCE-01

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Coordinator

TEKNOLOGIAN TUTKIMUSKESKUS VTT OY
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 583 087,00
Address
TEKNIIKANTIE 21
02150 Espoo
Finland

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Region
Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa
Activity type
Research Organisations
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 583 087,00

Participants (7)

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