Project description
Augmented reality solutions to improve customer experience and satisfaction
Communication with the customer during the planning and design stages are essential in many application fields such as interior design, furniture retailing or renovation. Effective communication can save costs, prevent changes and achieve tailored solutions. While augmented reality solutions can improve communication, they are complex and require manual interventions and experts in IT and media. The EU-funded ATLANTIS project will develop tools to capture a real scene as a panoramic image and use artificial intelligence to detect and separate objects. This will enable more productive and effective content creation, allowing automatic alignment of inserted 3D objects to the scene, and automatic layout generation. Moreover, it will be complemented by diminished reality authoring capacities, allowing the removal of real objects in the scene.
Objective
In many application areas (e.g. interior design, furniture retailing or renovation), communication with a customer or future user during the planning and design phase is crucial to select the right products and configurations. Making this communication process effective saves costs, avoids later modifications, and results in providing tailored solutions and higher customer satisfaction. AR has the potential to make these communication processes highly effective and provide a better experience for the customer. However, this content needs to be created by experts from the respective domains, who often lack IT and media skills, and shall provide a lightweight AR experience for the customer. Current AR authoring solutions are quite complex and require manually creating scenes or rely on objects prepared with even more complex applications (e.g. CAD).
ATLANTIS will fill this gap in authoring AR experiences by creating a faithful textured geometric (3D) representation from images of the real scene and identifying and segmenting objects in the scene and associating them with the 3D representation. The ATLANTIS authoring tool will enable the fusion of 3D CG elements with real scenes in a guided manner using artificial intelligence (AI) to facilitate more productive and effective content creation. This allows automatic alignment of inserted objects and automated layout generation, enabling the user to interact with different options without the need to manually author each of them. In addition, ATLANTIS will innovate beyond traditional AR authoring by complementing its traditional AR authoring capacity with Diminished Reality (DR) authoring capabilities, enabling the removal and replacement of real objects in the scene allowing to visualise also heavy changes to an environment.
The innovations of ATLANTIS will be integrated in an existing solution for interior design and retailing, and validated with professionals and customers.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
IA - Innovation action
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-ICT-2018-20
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
8010 GRAZ
Austria
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.