Skip to main content

Article Category

Article available in the folowing languages:

New social media platform ignites passion for cultural heritage

By leveraging the power of social media, PLUGGY aims to promote and protect European cultural heritage.

Digital Economy

According to the EU-funded PLUGGY project, Europe’s cultural heritage shouldn’t be confined to museums and books. Instead, it should be tangible and available for citizens to directly interact with and even help transform. That is why they are working on PLUGGY, which will become Europe’s first social networking platform completely dedicated to cultural heritage. “There is a general lack of technological tools for promoting local traditions, customs and history to a wider European – or even global – audience,” says Angelos Amditis, director of the Institute of Communication and Computer Systems (ICCS) and coordinator of the PLUGGY project. “To ‘plug’ this gap, this project uses social media to help facilitate the sharing of personalised experiences with and knowledge of local cultural heritage.”

Curators, influencers and advocates

Given the popularity and ubiquity of social media, project researchers decided to leverage this medium to engage with people directly. To do this, the project is developing open source solutions that developers can use to create a range of social applications. Currently, these include the PLUGGY3D Suite (for creating augmented reality experiences), PLUGGYPins (for creating guided tours), Games Hunter (for creating interactive games), and PlugSonic Suite (for creating soundscapes). “The PLUGGY project empowers European citizens and, specifically, developers, to become actively involved with their cultural heritage, not only as observers, but as curators, influencers and advocates too,” says Amditis. “PLUGGY’s combination of tradition and technology is key to keeping this heritage alive for generations to come.” By facilitating the crowdsourced telling of important cultural heritage stories, PLUGGY is laying the groundwork for building virtual exhibitions and interactive virtual museums on specific cultural heritage topics. “Once fully operational, citizens, social and cultural groups, businesses, museums and governments will be able to use the PLUGGY platform to share their love of local culture in a fun and entertaining way,” adds Amditis.

Gaining traction, going global

The platform is currently available in beta form and in multiple languages, and project researchers are busy working to extend and improve the PLUGGY experience. “We designed this platform to meet the needs of its users, so supporting developers with additional applications and functions remains a priority,” says Amditis. “The consortium is also committed to further enriching the platform with new stories and pushing our networks and contacts to do the same.” Even as a work-in-progress, PLUGGY is already gaining attention. For example, the Games Hunter will soon be commercially available in Italy. It is also serving as the basis for new applications for museums in Greece. Furthermore, the PlugSonic Suite, which has proved invaluable for creating unique audio experiences for the visually impaired, will be made available via the Apple App Store. Although originally targeting the European market, Amditis says that the project has its sights set further: “We see PLUGGY as having the potential to become a global platform. By sharing our cultures and customs, we hope to bring people around the world closer together.”


PLUGGY, European cultural heritage, social media, social networking, customs, local traditions, Institute of Communication and Computer Systems, augmented reality, virtual museums

Discover other articles in the same domain of application