Thermal paper, used in a variety of home and industrial processes proves to be both inadequate for the job it has been designed for and reasonably expensive to make because of the properties it is supposed to have. Thermal papers are used to mark and identify frozen foods as well as to identify materials that require additional treatment or processing. In many cases the thermal paper used both at home and industrially, does not function adequately. It is subject to rapid degradation and deformity both under cold and hot temperatures and mechanical stresses, thus making it difficult to read the label. New coating technology developed under the BRITE EURAM 3 programme has undertaken to improve the durability and legibility of these tags. In doing so, they not only improved them considerably, they also managed to design better thermal paper from recycled material, using natural products for the specialised coating of such papers. The study's main objective involved the feasibility studies of developing a European technology designed primarily for the food industry. Whilst succeeding in this initiative, other important findings were also made such as a comprehensive study of the behaviour of the energy consumption involved in the producing of such papers in addition to laboratory production of a new eco-paper suitable for supporting the production of thermal papers. By improving the adhesive, surface and coating materials as well as by developing this new thermal paper, the project has resulted in a competitive product of superior quality that has improved durability under both hot and cold conditions as well as improved legibility qualities.