Periodic Reporting for period 2 - IP4MaaS (Shift2Rail IP4 to support the deployment of Mobility as a Service)
Reporting period: 2022-06-01 to 2023-06-30
IP4MaaS:
• Provided IP4 with relevant/comprehensive use cases.
• Defined a methodology addressing the use cases, that allowed data collection/analysis and facilitated its replicability. Homogeneity in the terminology, variables, metrics allowed the comparison of results.
• Developed mechanisms to measure the contribution of IP4 solutions to match needs/expectations of various user groups/TSPs.
IP4M had 4 demo pillars: planning (technological integration); monitoring; assessment (impact); outreach (IP4 visibility/attractiveness).
As a conclusion, the (overall positive) feedback from IP4M evaluation led to the overall recommendation that the users’ mobility experience is linked to the availability of effective digital apps. To encourage users to change their habits and leave their comfort zone, defining a level of convenience for the change is needed. IP4M proved that the idea of integrating TSPs within a large and EU-wide network (IP4) could create the ideal conditions to promote this behavioural change overcoming some of the barriers for a large-scale MaaS adoption. The evaluation methodology designed/applied in the project acted as a reference for future assessments when implementing complex mobility scenarios.
The project connected TSPs, travellers and their needs to the technologies developed in Shift2Rail. It successfully organised demonstration activities in 6 European locations, involving traditional and innovative/shared transport modes and testing the Shift2Rail solutions with hundreds of users in different contexts. This in turn allowed CFMs to improve the ecosystem and make an additional step towards achieving the Shift2Rail ambition of affirming rail as the backbone of the (multimodal) transport system in Europe.
Multiple dissemination activities have been carried out: visual identity/templates, website and social media, Stakeholders workshop, leaflet. IP4MaaS was presented in several events (IT-TRANS, TRA, UITP Summit, UITP RSR Committee meeting among others) and in articles/papers. A factsheet, a Project Brief, a video, a transferability handbook were produced. The project had its Final Event in June 2023 in Barcelona. An exploitation strategy was delivered, introducing a market overview, presenting the specific MaaS domain, along with its peculiarities and highlighting challenges and opportunities. The IP4MaaS assets have then been analysed in detail as value propositions along with an initial outline of business models. Finally, individual exploitation strategies have been reported. These can constitute the basis for maximising the project impacts after its end, ensuring adequate added value for the EU and all involved partners.
1. Facilitating the establishment of an innovative digital ecosystem supporting travelers in Europe
2. Helping establish the practices for TSPs to join/offer their services within the ecosystem
3. Devising/applying a methodology for designing and driving demos and assessing their results in a uniform manner
An analysis of user needs was carried out via conversational surveys and opinion mining techniques (sentiment analysis via social media).
IP4MaaS outcomes impacted on CFM projects, developing passenger service platform specifications for an enhanced multi-modal transport eco-system. The impact of this topic is related to the integration of urban sprawl underpinned by the opportunities enabled by transport digitalization, relevant for the implementation of multimodal user-centric services.
IP4MaaS contributed to the S2R Strategic Master Plan and MAAP, to innovation capabilities #2 MaaS and #11 Environmental & Social Sustainability. The long distance connection tested in IP4MaaS contributed to the goal of a SERA.
IP4M assessment pillar measured how the demos support the CO2/pollutants emission reduction.
Combining knowledge from stakeholders in multiple areas, IP4M enhanced the competitiveness of the diverse business involved as partners.
IP4M positively impacted the EU Green Deal goal “Accelerating shift to sustainable/smart mobility”, integrating private and shared vehicles, reducing emissions, enhancing the rail and other public transport services attractiveness offering D2D seamless services.
IP4M coordinated 6 demos in 2 Phases, impacting on the integration of rural/peri-urban areas to the wider transport network (including long distance transport) enhancing connectivity and social cohesion.