Description du projet
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Autrefois l’apanage des films de science-fiction, la réalité augmentée (RA) est un outil auquel les fonds de pension et les décideurs politiques ont recours pour sensibiliser le public à la thématique des pensions. L’objectif est de renforcer la situation et le bien-être financiers des consommateurs de régimes de retraite en stimulant l’image d’eux-mêmes en tant que seniors. Le projet AUGMENTPENSION, financé par l’UE, étudiera l’incidence de la RA sur l’image du futur soi ainsi que les effets en aval sur la sensibilisation et l’engagement vis-à-vis de la thématique des pensions afin de comprendre comment améliorer la communication à ce sujet à l’aide de la RA. Le projet combinera les résultats d’une recherche récente sur la RA portant sur le comportement des consommateurs et les études en laboratoire avec des données empiriques provenant de l’une des plus grandes institutions de retraite au monde.
Objectif
Elderly poverty is a prominent problem, and financial well-being in elderly is often considered low. A common cause for elderly poverty is a lack of sufficient pension awareness and engagement, especially at a young age. Independent of the pension scheme in a particular country, pension funds and policymakers around the world struggle to increase the engagement of pension plan consumers that would affect a consumer's future financial well-being positively. An often-proposed intervention to overcome the present bias that leads to not engaging with pension communications is to stimulate the imagery of the future self in pension plan consumers. Yet, current pension communications fall behind expectations in stimulating imagery of the future self and thus fail to improve pension awareness and engagement. In light of recent evidence on a new technology coined Augmented Reality (AR), this project proposes an experimental approach to investigate the impact of AR on the imagery of the future self and the downstream effects on pension awareness and engagement. Building on a series of laboratory, online, and field experiments, I apply findings from recent AR research in consumer behavior to find evidence and theoretically explain the effects AR can have on pension awareness and engagement. Combining findings from laboratory studies with field-evidence from the world’s third largest pension provider (APG) will shine light on how to improve pension communication with AR to improve future financial well-being. The proposed results are societally relevant as they can help to promote pension engagement that results in future financial well-being. My strong background in experimental consumer behavior research with a focus on AR technology and consumer engagement, combined with my supervisor’s expertise in pension and financial well-being research, and the strong research and training environment at Maastricht University (UM) will guarantee a successful project completion.
Mots‑clés
Programme(s)
Appel à propositions
(s’ouvre dans une nouvelle fenêtre) H2020-MSCA-IF-2020
Voir d’autres projets de cet appelRégime de financement
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)Coordinateur
6200 MD Maastricht
Pays-Bas