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How Ordinary People Make Sense of Anti-Gender Messages

Project description

Evaluation of anti-gender messages

The EU-funded Sense AGENDa project will explore why some people continue to oppose and, in some European democracies, increasingly push back against gender and sexual equality. With anti-gender mobilisations on the rise, mainly against gender and LGBT rights, there marks a pressing need to understand how individuals make sense of anti-gender messages, what makes these messages resonant to different audiences, and how and why they succeed or fail in different contexts. This study aims to understand how citizens evaluate publicly available ideas about gender and sexuality.

Objective

This project explores why ordinary people continue to oppose and, in some European democracies, increasingly push back against gender and sexual equality. In face of anti-gender mobilizations, i.e. the campaigns against gender and LGBT rights that have been growing in strength and influence since the mid-2000s, we urgently need to understand how individuals make sense of anti-gender messages, what makes these messages resonant to different audiences, and how and why they succeed or fail in different contexts. In examining these questions, this study will adopt a cross-cultural qualitative research design, comparing the strategically selected cases of Croatia and Belgium (Flanders). By a unique combination of democratic forums, pre-acquainted focus groups and individual interviews, this study aims to understand how ordinary people evaluate publicly available ideas about gender and sexuality; how the individuals' personal and social characteristics and identifications shape their evaluations at both the individual and collective level; and how are these gender and sexuality evaluations and interpretations situated into contexts with different climates of opinions and institutional-legal frameworks. Based on this, the study aims to build a theoretical model of cultural reception that connects individual and group perspectives and socio-cultural contexts. The project's insights will contribute to various disciplines studying the interactions of institutions, values and individual meanings in general, and the anti-gender mobilizations more specifically, ranging from sociology and political sciences to social movements, public opinion and gender and sexuality studies. The study's results are also intended to generate wider social impact by highlighting the concerns the policymakers and the stakeholders need more strongly address if they desire to open a constructive public dialogue with citizens struggling how to best make sense of difficult issues in an uncertain world.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-MSCA-IF-2020

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Coordinator

SVEUCILISTE U ZAGREBU FILOZOFSKI FAKULTET
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 239 195,52
Address
IVANA LUCICA 3
10000 Zagreb
Croatia

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Region
Hrvatska Grad Zagreb Grad Zagreb
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 239 195,52
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