Project description
A closer look at zoomers posting videos on TikTok
TikTok is a video app popular with the younger generation (those born since the late 1990s). According to its mission statement, this social app aims to inspire creativity and bring joy. It is one of the best social sites to explore the digital culture of so-called Generation Z (equally known as zoomers), which is the demographic cohort succeeding millennials. In this context, the EU-funded TKTKGEN project will combine social media analysis and focus groups to examine emerging forms of participation in TikTok communities in China and Italy. The findings will shed new light on social media, youth culture and digital methods and improve our understanding of the new ‘style of online participation’.
Objective
"The fastest growing social media application, with over 1.4 billion downloads and 800 million active users worldwide as of September 2020, the video-sharing social network TikTok is a key site to explore the digital culture of so-called ""generation Z"", comprising those who have been born since the late 1990s, and are now teenagers or in their early 20s. TikTok’s 15 second videos, comprising dance crazes, internet challenges and lip-syncs at the tune of famous pop songs point to different social media logic compared to text-based social media such as Facebook and Twitter, often accused of having become a space for raucous confrontation. While in public discourse much has been made about the different orientation underpining TikTok online communities vis-a-vis ""first generation social media"" systematic and in-depth research is necessary to assess these claims and understand the new ""style of online participation"" emerging on this platform and its consequences for identity, group membership and community. What are the dominant subjective motivations and the “ethos” that informs TikTok communities? How do practices of imitation and emulation seen in the context of dance crazes and internet challenges enforce a sense of group belonging? And what are the political implications of these trends? The TKTKGEN global fellowship will combine social media analysis and focus groups to examine emerging forms of participation and identification in TikTok communities. It will comprise a 12-month outgoing phase at Fudan University in Shanghai to receive training in new digital methods and study Chinese TikTok communities and a 12 month incoming phase at Scuola Normale Superiore in Florence to study sociological theories of participation and investigate Italian TikTok users. The project will result in high quality and innovative research outputs and contribute to European research excellence on social media, youth culture and digital methods.
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Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions
MAIN PROGRAMME
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H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-MSCA-IF-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
56126 PISA
Italy
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.